Jeremy Clarkson has found himself on the receiving end of some rather disgruntled feedback thanks to the latest pricing of food at his Cotswolds pub.
The 64-year-old opened his own pub, The Farmer's Dog, in Asthall, near Burford, earlier this year, pledging to only use British produce from local farmers for his punters.
Jeremy Clarkson opened The Farmer's Dog back in August
PA
On the Farmer's Dog's Instagram page, a snap of the mouth-watering dish was shared to introduce fans to the new option.
In the accompanying caption, it read: "Thanks Chef! Here’s a special for you... Diddly Squat reared fillet steak with fresh carrots, mash and local black cabbage all for £28 pounds…"
While some of the comments in response praised the appetising look of the plate, the majority of the reactions centred on the £28 price tag.
And it's safe to say several fans didn't feel the dish warranted the value, as one Instagram user hit out in response: "Where is the rest of it?"
Another blasted: "Didn’t realise 1 potato, half a carrot and 1 bit of leafy greens cost that much. Considering they farm their own meat and veg. This is extortionate."
Elsewhere, a third hit out: "For those saying it's good value - half a carrot, a potato and a green leaf costs probably about 50p max. The steak is home raised, much cheaper than if ordered in. The cost of this dish is about £4-5max, the rest is business costs (a few quid) and profit."
"What’s that? That’s 2 mouth fulls," a fourth said as they criticised the portion size before another chimed in: "That’s some markup."
Neither Clarkson nor The Farmer's Dog page addressed the complaints but before long, a vast number of followers jumped to the 64-year-old's defence.
Addressing the complaints head-on, one fan hit back: "For all those questioning the price, a pub near us are selling local fillet steak at £45/portion! £28 looks a bargain!"
Another echoed: "People are acting shocked by a fillet steak for £28??? Very reasonable especially when you know exactly where the beef came from."