By Variety | Created at 2024-11-20 23:49:51 | Updated at 2024-11-27 04:46:00
6 days ago
Greg Weinstein, a former top digital executive for A+E Networks and History Channel, has launched a new AI platform dubbed Aggie through its Audience Genomics data analytics and marketing firm serving Fortune 500 companies. The goal is to help small businesses manage their social media activity.
With a $3.2 million investment led by Stephen Esposito, managing partner at SPO Capital Investments LLC, Aggie is the company’s first mass-market product and uses a proprietary machine-learning model to help small businesses expand their reach. The data comes from six years of social media training data from around 5,000 companies.
Some of Aggie’s prominent features include social media creation across major platforms, automatic scheduling/posting, competitive analysis and 24/7 access to social media help.
“We believe that social media doesn’t have to be so overwhelming, or to put it more plainly – it shouldn’t suck,” Weinstein said. “Aggie eliminates the headache that can be social media management by reducing time-to-post by up to 99.75% and slashing content creation costs by up to 70%.”
Gleem Beauty, a boutique skincare startup, saw their sales nearly triple after turning to Aggie.
“It has completely revolutionized the way we do social media,” said Sam Lavey, marketing and social media director for Gleem Beauty. “It now takes a tiny fraction of the time to do what used to be an all-day task for me.”
Since launching in 2018, Audience Genomics has provided audience insights to brands like Universal Studios, Warner Bros. Discovery, Bain Capital, Horizon Media, AMC Television, Saxbys Coffee and Fenty Beauty. Many of the firm’s other major executives carry years of experience in media and technology at MTV, IFC, Sundance Channel, Sprinklr, Omnicom and PwC.
