Adam Silver Says Donald Trump, Dodgers, Yankees Eroded Attention on NBA: Report

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Posted on 11/23/2024 9:38:39 PM PST by MinorityRepublican

If the NBA was looking to score a big ratings windfall to kick off a new season, this wasn't it.

Viewership for NBA games has dropped by double-digit percentages through the opening weeks of the regular season, according to Sports Media Watch. Compared to the same juncture in the 2023-24 NBA calendar, NBA ratings on ESPN are down 28 percent year over year. Ratings for the 2024 Boston Celtics-Dallas Mavericks Finals were reportedly the lowest the league has seen in three years.

Viewership for most live sporting events has tailed off in the cord-cutting era. Traditional ratings metrics are still instrumental as a determining factor in advertising revenues, even though they fail to capture an audience that increasingly relies on streaming platforms to watch games.

Nonetheless, any significant dip in ratings has the attention of the league offices in Manhattan. NBA Commissioner Adam Silver has an interesting theory as to why this year's television ratings are down.

(Excerpt) Read more at newsweek.com ...

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