ADAM WEISS: Trump Is Doing Something Unexpected — Making The GOP Cool

As I walked into Mar-a-Lago last Friday for a CPAC event, it was immediately apparent that the cultural tide in America has shifted. The first two people I ran into were Tucker Carlson and Tulsi Gabbard, two icons of independent thought who have defied the mainstream narrative.

After engaging with them, I spoke with Kari Lake and Republican National Committee Chair Michael Whatley downstairs before heading back up for dinner. Our table sat just in front of President-elect Donald Trump’s — and nearby, Vice President-elect J.D. Vance was sharing a meal with Tucker while Laura Ingraham dined at the next table over. Returning on Sunday for lunch, I saw Elon Musk, talked with Matt Gaetz and Charlie Kirk, and exchanged words with Howard Lutnick.

Mar-a-Lago is not just the epicenter of conservative politics — it’s the new Hollywood, the new Page Six. This cultural shift speaks volumes about where America is heading.

For years, the left has dominated Hollywood, the media and cultural institutions, sidelining conservatives as outliers in public discourse. That era is over. The MAGA movement, led by Trump, has turned its high-profile surrogates into household names, celebrated for their political stances and cultural relevance.

NFL players are doing the “Trump Dance” and UFC Heavyweight Champion Jon Jones celebrated his latest victory by thanking the president-elect and Jesus. This is not an anomaly — it is a sign of a growing counterculture that resonates deeply with everyday Americans.

The irony is palpable. For over a decade, mainstream media and Hollywood sought to silence the right, labeling them as out of touch, extreme or irrelevant. Instead, they have fueled a movement that is now not only politically significant but culturally dominant. MAGA is not just a political slogan; it is a lifestyle, a community, and, for many, an identity.

What is happening at Mar-a-Lago is not just about who is dining at which table — it is about the creation of a cultural hub that challenges the old guard. The left once held a monopoly on influence, but their cultural censorship and ideological echo chambers have pushed people toward the right. Today, the counterculture is no longer found in underground movements — it is front and center, represented by figures like Kari Lake, J.D. Vance, and Tulsi Gabbard, who are unapologetically reshaping the national narrative.

This cultural shift represents a broader realignment. Americans are rejecting the top-down moralizing of Hollywood elites in favor of authenticity, faith and values that resonate with the heartland. The MAGA movement’s high-profile events and personalities are proof that the right now embodies the rebel spirit — something that historically defined the left.

Mar-a-Lago symbolizes more than just a gathering place for conservatives; it represents a new cultural capital. It is a space where influencers, politicians and cultural icons converge, not to conform but to challenge the status quo. This shift reflects a broader phenomenon: The right has become the voice of innovation and freedom, while the left clings to an increasingly stifling orthodoxy.

The presence of figures like Elon Musk at these gatherings underscores this transformation. Musk, a visionary entrepreneur, has publicly questioned the left’s dogmas and embraced a platform that champions free speech. His alignment with MAGA-friendly circles signals a powerful realignment between culture, technology and politics.

The rise of MAGA as a cultural force is more than just a political phenomenon — it is a sign of a changing America. For too long, the left dictated what was acceptable in media, art and public discourse. Now, the right is stepping into that void, not with lectures or cancel culture, but with energy, creativity, and a connection to the values that everyday Americans hold dear.

This cultural renaissance is significant for the next generation. Young conservatives now have role models who are unapologetic about their beliefs and who thrive in a culture that previously sought to silence them. Figures like Charlie Kirk and Tulsi Gabbard show that it is possible to be principled, influential and culturally relevant in a world that once dismissed such voices.

The MAGA movement’s embrace of cultural engagement is not just about winning elections; it is about shaping the soul of the nation. The movement’s leaders understand that culture drives politics and that winning the cultural battle is essential for preserving the freedoms and values that define America.

Mar-a-Lago has become more than just a symbol of Trump’s leadership — it is a beacon for a new cultural era. From Tucker Carlson to UFC champions, from J.D. Vance to Elon Musk, the energy surrounding this movement is palpable. The right is no longer on the defensive; it is leading the charge in politics, culture and innovation.

As the left continues to alienate itself from mainstream America with divisive rhetoric and ideological rigidity, the MAGA movement is filling the void with a message of resilience, authenticity and hope.

This is not just a political shift — it is the reawakening of the American spirit happening in real-time.

Adam Weiss is the CEO of AMW PR, & Host of Media Exposed on Real America’s Voice News. AMW PR is a New York based political strategy and communications firm. His firm has worked with Jim Brown, Judge Jeanine Pirro, Congressman Lee Zeldin, Eboni Williams, Corey Lewandowski, David Bossie, Andrew Giuliani, Governor Haley Barbour, Steve Hilton and more

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of the Daily Caller News Foundation.

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