By Africa.com | Created at 2025-03-03 07:51:09 | Updated at 2025-03-03 20:36:58
14 hours ago
African film and TV are increasingly driving tourism and economic growth, with South Africa standing out as a key destination for international productions. From November 2023 to June 2024, foreign film productions injected over €132 million into the South African economy, creating thousands of local jobs. Filming locations featured in films and series have become sought-after tourist spots, with experts emphasizing that films act as powerful tools for tourism promotion. Events like the Joburg Film Festival also transform cities into creative hubs, attracting global attention and further boosting tourism and industry partnerships across Africa.
Source: Getaway
