By Daily Mail (U.S.) | Created at 2025-03-31 17:41:39 | Updated at 2025-04-02 06:00:51
1 day ago
Amazon's fan-favorite Prime Day will last twice as long as usual this year.
The annual sales event — which will celebrate its tenth anniversary in 2025 — will go from two to four days.
The news emerged in a message the retailer sent to independent sellers, who drive more than half of Amazon’s sales.
Other new features reportedly included in this year's event are Prime-Exclusive Best Deals and Prime-Exclusive Lightning Deals, which feature items with discounts starting at 40 percent.
Amazon has yet to confirm the official dates, but Prime Day typically takes place in July and October.
Walmart held a similar four-day Walmart Deals event last year, while Target's Circle Week lasted seven days.
'Independent sellers like you sold over 200 million items during Prime Day 2024, helping to make it our most successful shopping event for Prime members to date,' Amazon wrote in the message.
'For 2025, we decided two days just wasn't long enough. This year we're excited to offer an extended 4-day event, which will allow more customers even more time to shop and discover millions of deals.'
Amazon Prime Day will allegedly last four days instead of its usual two this year
Retail analysts say the move could boost Amazon’s profits amid economic uncertainty.
'With consumers seeking more deals amid tariff and inflation concerns, a longer event could drive stronger engagement,' senior equity analyst Arun Sundram told FOX Business.
Neil Saunders, the managing director of retail at GlobalData, told DailyMail.com the extension is 'really a response to consumer demand and competitive dynamics.'
'On the consumer front, shoppers are very price sensitive and are responsive to bargains and deals. When Amazon runs events it sees a spike in traffic and sales,' he continued.
Saunders noted the other part of this extension is that it can help the e-commerce website increase sales.
'Almost all other retailers have promotions around Prime Day and many of these last a week or so,' he said.
'A longer Prime Day is Amazon's response to this extended promotional activity at rivals.'
Multiple analysts believe this will help boost Amazon sales while competing with other retailers
Amazon launched Prime Day in July 2015 to celebrate the company's 20th anniversary.
It lasted 24 hours in nine countries, including the US, the UK, and Canada.
The event features limited-time sales for Prime members looking to score great deals on items in several categories.
It became one of Amazon's most popular events, and began hosting its October Prime Day in 2017.
The company then added a second two-day Prime Day in October 2022, which is now available in over 20 countries.
Its Prime Day sales generated $14.2 billion in revenue last year, an 11.8 percent increase compared to its 2023 results.
Following the popularity, Amazon created the Big Spring Sale, which is going on now until March 31.
Unlike Prime Day, this springtime event is open to all shoppers, not just Amazon Prime members.
Amazon Prime Day generated $14.2 billion in revenue and the company made $638 billion in net sales in 2024
Amazon came under fire after announcing it would show advertisements in its Prime Video content last year.
The number of ads reportedly increased over the past year, which customers insisted was 'unbearable.'
This change did not stop Amazon from earning $638 billion in 2024 net sales, an 11 percent increase from last year's amount.
Amazon came under fire earlier this year after announcing it would end its Try Before You Buy service.
So far, analysts predict the company will have strong 2025 revenue but experience a slower growth rate than in 2024.
Amazon has declined to comment on the Prime Day extension.
