Amazon is reportedly developing its own AI ‘reasoning’ model

Amazon reportedly wants to get in on the AI “reasoning” model game.

According to Business Insider, Amazon is developing an AI model that incorporates advanced “reasoning” capabilities, similar to models like OpenAI’s o3-mini and Chinese AI lab DeepSeek’s R1. The model may launch as soon as June under Amazon’s Nova brand, which the company introduced at its re:Invent developer conference last year.

So-called reasoning models take a step-by-step, more considered approach to answering queries. This tends to boost their reliability in domains like math and science.

The report says Amazon aims to adopt a “hybrid” reasoning architecture for its new model, along the lines of Anthropic’s recently released Claude 3.7 Sonnet. Should that come to pass, the model could provide quick answers and more complex extended thinking within a single system.

Amazon also hopes to make its Nova reasoning model more price-efficient than competitors, Business Insider claims. That might be a tall order. DeepSeek has developed a reputation for pricing its models incredibly cheaply.