By TechCrunch | Created at 2025-02-26 15:31:29 | Updated at 2025-03-04 14:21:05
5 days ago
At an event in NYC on Wednesday, Amazon announced an upgraded Alexa experience powered by generative AI. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete architecture” of the AI assistant.
“[W]hile the vision of Alexa has been ambitious and remains incredibly compelling, until right this moment, right this moment, we have been limited by the technology,” Panay said. “An AI chatbot on its own doesn’t get us to our vision of Alexa.”
Amazon says that the new Alexa can answer questions like “How many books have I read this year?,” drawing on info from an Amazon customer account. It can notify users when, for example, new tickets for a concert drop, and help with certain tasks like booking a dinner reservation.
“The new Alexa knows almost [everything] in your life — your schedule, your smart home, your preferences, the devices you’re using, the people you’re connected [and] the entertainment you [enjoy],” Panay said.
Panay says that the improved Alexa can understand tone and the environment around it, and adjust its responses on the fly. “She’s been trained in a couple of different ways, from EQ to humor to understanding,” he added. “She understands I’m a little bit nervous, she’s trying to calm me.”
This is a developing story. Check back for updates.
Kyle Wiggers is a senior reporter at TechCrunch with a special interest in artificial intelligence. His writing has appeared in VentureBeat and Digital Trends, as well as a range of gadget blogs including Android Police, Android Authority, Droid-Life, and XDA-Developers. He lives in Brooklyn with his partner, a piano educator, and dabbles in piano himself. occasionally — if mostly unsuccessfully.
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