By Variety | Created at 2024-11-20 17:34:09 | Updated at 2024-11-27 12:33:13
6 days ago
Tailored fragrances and spices met the hardwood this month in Beverly Hills.
The scent company Aroma360 partnered with the NBA for an official launch event to celebrate their new luxury scenting collection. The series features licensed products created for all 30 NBA teams, with specially-designed samples for the Los Angeles Lakers and Los Angeles Clippers on display.
“Step into the heart of New York with Empire Eau. Zesty Lemon and Cypress ignite the senses, while Juniper Berries and Pink Peppercorn add sophistication. The scent finishes strong with warm Amber, Agarwood, and Musk, bringing the energy and allure of the Big Apple to your space. Fresh, bold, and timeless—like the Knicks themselves,” reads a sample description for the New York Knicks.
In attendance at the launch event were dancers from the Clippers. The evening also featured a playlist from the official DJ of the Miami Heat, DJ Irie, a tequila bar offering LeBron James’ LOBOS 1707 and photo opportunities with the official Larry O’Brien NBA Championship Trophy.
Scotty Frantz, associate manager of merchandising partnerships at the NBA, teased the the Clippers product. “Coastal crush is the name,” he told Variety. “It’s very much representative of the LA climate and has some orange scents as well as a very tropical (aroma) for the ocean.”
He explained the sports league’s collaboration with Aroma360 came about as a result of an existing marketing partnership between the brand and the Miami Heat. The Florida team approached the NBA league office, Frantz, detailed, and recommended expanding this deal to include the remaining 29 teams.
This event marked the second stop on Aroma360’s national NBA tour, which will culminate in a larger December event to take place in New York City, home of the Knicks and Brooklyn Nets.
“This is a great gift to give the sports fan in your life,” said Aroma360’s Tyler Prow. He described the products as “something nice and elevated and something that they probably don’t already have.”
