By South China Morning Post | Created at 2024-11-22 12:21:34 | Updated at 2024-11-22 18:01:39
5 hours ago
People’s Daily published a full page of articles on Friday filled with calls to improve China’s information campaign on the global stage, with specific suggestions to debunk US-led narratives, including the use of AI.
In the Communist Party mouthpiece, scholars suggested strategies that included using harnessing technology to counter Western media, which they said painted an unfair image of China, and hinders the nation’s ability to form a domestic consensus.
In one article, Tang Jingtai, a professor at Fudan University’s school of journalism, said that it was important to use data and algorithms to support China’s online information campaigns.
He pointed to the use of AI generation tools and analysis systems to “enhance the efficiency and accuracy” of campaigns to “transform information dissemination from traditional methods to an industrialised and intelligent process”.
Such tools can help to achieve a revolutionary shift from the traditional pattern of “people seeking information” to “information seeking people”, he said.
Online campaigns could also leverage social media algorithms to integrate relevant content into the target audience’s daily information flow, “making it appear less foreign and more natural … thus creating subtle yet powerful influence”, Tang said.
