By The Rio Times | Created at 2024-10-31 17:21:21 | Updated at 2024-10-31 19:39:17
2 hours ago
Brazilian food giant BRF has taken a significant step to strengthen its position in the Middle East market. The company announced the acquisition of a 26% stake in Saudi Arabia’s Addoha Poultry Company.
This move aligns with BRF’s long-term strategy to expand its presence in the region. The deal, valued at $84.3 million, was executed through BRF Arabia Holding Company.
This joint venture is 70% owned by BRF and 30% by Halal Products Development Company. The latter is a subsidiary of Saudi Arabia’s Public Investment Fund.
BRF plans to invest $57.6 million directly into Addoha’s operations. This injection of capital aims to boost the Saudi company’s production capacity.
The Brazilian firm will also sign a shareholders’ agreement with Addoha’s current owners. This agreement ensures BRF’s active participation in Addoha’s management.
BRF Expands Middle East Footprint with Strategic Saudi Poultry Investment. (Photo Internet reproduction)It allows the Brazilian company to share its expertise and maximize synergies between the two entities. The deal strengthens BRF‘s position as a key player in Saudi Arabia’s food security agenda.
BRF’s Strategic Expansion in Saudi Arabia
BRF has operated in Saudi Arabia for five decades. The company has established itself as a market leader through its well-known brands. This acquisition further cements BRF’s commitment to the Middle Eastern market.
The Saudi Arabian poultry market shows significant growth potential. Factors driving this growth include increasing population, rising incomes, and changing dietary habits.
The Saudi government actively encourages investments in the food sector to reduce import reliance. This move by BRF reflects a broader trend of international food companies investing in local production.
It aligns with Saudi Arabia’s efforts to attract foreign investment and expertise. The kingdom aims to develop its domestic food production capabilities.
BRF’s expansion strategy focuses on becoming a global food company with a strong local presence. This acquisition in Saudi Arabia marks a significant milestone in achieving this goal.
It allows BRF to tap into the growing demand for halal-certified foods in the Middle East and beyond. The deal demonstrates BRF’s commitment to market consolidation and operational efficiency.
It also highlights the company’s role in supporting Saudi Arabia’s food security initiatives. As BRF continues its international expansion, this move strengthens its position in a key strategic market.
