By South China Morning Post | Created at 2026-08-12 11:42:41 | Updated at 2026-08-12 12:03:10
2 hours ago
The arrival of BTS’s world tour in Hong Kong next year is expected to be a sure-fire hit with the city’s hospitality sector, with hotels likely to see a similar surge in bookings to the one experienced in Seoul earlier this year when the South Korean pop superstars
launched their comeback series of concerts, according to analysts.
When BTS kicked off their Arirang world tour – their first since completing mandatory military training – in the South Korean capital in April, local hotels recorded a major uptick in bookings, CBRE data showed. Revenue per available room jumped by 34 per cent compared with the same period in 2025.
Hong Kong’s hotels can expect a similar bonanza when the boy band hold their run of three concerts at the 50,000-seat Kai Tak Stadium in Kowloon in early March, according to Shaman Chellaram, senior director for hotel advisory at Colliers.
“Major global music concerts such as BTS are expected to provide a significant uplift for the hotel sector,” Chellaram said. “High-profile concerts help drive short-term occupancy, strengthen pricing power, and – more importantly – add momentum to Hong Kong’s growing year-round events economy.”
In particular, hoteliers that “curate a targeted marketing strategy and guest experience in alignment with these mega-events will be well-positioned to boost performance,” he added.
During recent major events in the city, some hotel operators have reported average daily rate uplifts of 10 to 30 per cent, especially in the Tsim Sha Tsui area, according to Chellaram.
Six months ahead of BTS’ arrival, several hotels in Hong Kong have already announced promotions for would-be concertgoers. Dorsett Kai Tak has launched “early bird offers” and special rates for bookings that weekend, while Royal Park Hotel in Sha Tin plans to offer a complimentary one-way shuttle bus service to Kai Tak Sports Park.
