By New York Post (World News) | Created at 2025-03-29 15:20:08 | Updated at 2025-04-01 01:36:32
2 days ago
Canada is launching a billboard offensive in its trade war with Uncle Sam, targeting highways in 12 red states with messages like “tariffs are a tax on your grocery bill.”
“We are launching ads in the US to make sure all Americans know that tariffs are taxes on everything they buy,” Canadian Minister of Foreign Affairs Melanie Joly said on X.
The Great White North is calling it an “education campaign.”
“The purpose is to increase the understanding of the American public and to counter misinformation,” said John Babcock, spokesperson for Global Affairs Canada, who put up the billboards in the states of Arizona, Colorado, Florida, Georgia, Michigan, Minnesota, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Wisconsin as well as in Washington DC.
After President Trump hit the pause button twice, 25% tariffs on Canadian goods coming into the US are set to take effect April 2, along with dollar-for-dollar retaliatory tariffs on US products going to Canada.
Rep. Lloyd Smucker (R-PA) told The Post the campaign won’t win over American hearts or minds.
“Canada is free to spend their taxpayer dollars in whatever interesting ways they see fit, but I don’t think billboards will influence the thinking of the hardworking dairy farmers of my district,” said Smucker, who sits on the House Subcommittee on Trade.
The billboards are succeeding — in showing just who the US is up against in the trade war.
“Hell hath no petty like the Canadians,” said Floridian Kelly Kervin in a TikTok video, adding she had never laughed so hard in her life.
