China mum criticised for applying make-up while in labour ‘to look her best’ to newborn

A young mother in China has drawn criticism for applying makeup during labour because she wanted to look her best and present a positive image to her newborn.

The controversy grew out of a recent trending online video the mother, surnamed Jia, from Taiyuan, Shanxi province, in northern China, posted online.

The video shows her enduring labour contractions while urgently applying makeup. Despite her discomfort, she persevered, occasionally pausing to take deep breaths.

The video begins with the caption: “Contractions have started, so I’m quickly doing my makeup to meet my baby.”

It then shows her completing a full makeup routine, including foundation, concealer, eyeliner, and fake eyelashes.

At one point, while struggling to manage the pain as she applies blush, she encourages herself by saying: “The contractions are here, but as long as I can move, I’ll keep doing my makeup. Blush is non-negotiable!”