China’s top memory chipmaker YMTC to raise prices, alongside US peers Micron, Sandisk

By South China Morning Post | Created at 2025-03-19 13:26:53 | Updated at 2025-03-20 15:41:27 1 day ago

These memory chipmakers have already informed their distributors, including those in mainland China, of the price increase, according to various industry publications.

ZhiTai, a retail brand of solid-state drives (SSDs) and storage cards that use core memory from YMTC, already advised distributors that prices would rise at least 10 per cent from April, according to reports from TMTPost, ChinaFlashMarket and MyDrivers.

Following flash storage giant Sandisk’s announcement of a price hike “in excess of 10 per cent” from April 1, a report by Taiwan’s Digitimes this week suggested that YMTC, Micron, Samsung Electronics and SK Hynix would follow suit.

These initiatives indicate that NAND Flash memory prices are set to rebound this year.

Micron, Samsung and SK Hynix had resumed memory chip production cuts in late 2024 to curb NAND price declines. That move helped stabilise supply-demand balance, according to a report by Taiwan’s TechNews.

Sandisk’s price hike stems from the rise in costs owing to recent tariffs imposed by US President Donald Trump, as well as its confidence in market demand, according to TechNews, which cited an email from Sandisk chief revenue officer Jerald Kagele.

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