CoverGirl Is Trying To Win Back GenX

By Evie Magazine | Created at 2026-07-18 16:01:46 | Updated at 2026-08-02 20:25:05 2 weeks ago

Ask anyone which makeup brand defined the last few decades, and chances are they'll say CoverGirl. It was more than a cosmetics company; it was an institution. Mary Kay was for your mom, but CoverGirl was unmistakably for girls. The marketing was irresistible. What girl didn't dream of being her town's own "CoverGirl”?

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