So-called Cuddle Cafes in Japan offer emotional companionship by allowing customers to hug with or gaze at strangers.
The country’s strict social norms of self restraint and not disturbing others leave many young people struggling with loneliness.
More people in Japan are turning away from intimate relationships.
A study found 45 per cent of women and 25 per cent of men aged 16 to 24 are uninterested in or even averse to sexual contact.
Meanwhile, a Cabinet Office survey in 2022 revealed that more than a quarter of Japanese people in their 30s have no plans to marry.