By Variety | Created at 2026-08-14 19:49:01 | Updated at 2026-08-14 23:05:52
6 hours ago
Digital Brand Architects has snapped up creator management firm V1sion Ventures, which represents a range of digital stars including Keith Lee, Leigh Soriano, Joy Burnett, Chelsea Jordan, Rachel Wilson, Beyonce Janvier, Micah Hescott ad Zack Baun.
V1sion Ventures founder and CEO Alina Benun will join DBA and work alongside senior talent managers Veronica Avalos and Jake Benun, talent manager Caroline Tollar and team members Arianna Robles and Tatum Crampton.
“From the beginning, DBA has believed that creators are entrepreneurs who deserve partners that can help them build enduring businesses,” said DBA chief executive Raina Penchansky.
“Over the past several months, we’ve had the opportunity to get to know Alina and her team, and it became clear that we share the same vision for creator success. Alina and the V1sion Ventures team have built an impressive company rooted in those values. Their thoughtful, high-touch approach to management and proven ability to help creators scale their businesses make them a natural fit for DBA. We’re thrilled to welcome them to our team and look forward to creating even more opportunities for the incredible talent they represent,” Penchansky said.
Alina Benun founded V1sion Ventures to drive the careers of creators in 2022. Penchansky has been a top player in the field since its earliest stirrings in 2010. V1sion Ventures had a laser focus on helping creator stars leverage their platforms to build products that exist well outside of social media networks.
“Our team has spent years helping exceptional talent grow meaningful businesses, and being part of DBA allows us to scale that growth within the industry’s most respected creator management company. We’re excited to bring our roster, relationships, and strategic approach into a larger ecosystem where we can create even greater opportunities for the creators we represent,” Benun said.
“Since launching V1sion Ventures, we’ve focused on helping creators turn their platforms into sustainable businesses that provide long-term financial freedom. “DBA was the perfect fit because we share the same creator-first values and a commitment to building strategic growth opportunities that transcend social media. Together, we’ll be able to deliver even greater impact for our talent.”
(Pictured: Digital Brand Architect’s Raina Penchansk and V1sion Ventures’ Alina Benun)
