By South China Morning Post | Created at 2025-03-31 07:26:26 | Updated at 2025-04-01 23:47:58
1 day ago
The EU has moved to help its wine sector face a variety of challenges, proposing to support the marketing of alcohol-free drinks, boosting tourism to Europe’s picturesque vineyards and offering extra aid to adapt to climate change.
The plans come as winegrowers brace for early impact from the trade war shaping up between the EU and the United States, after President Donald Trump threatened 200 per cent tariffs on European alcoholic beverages.
Falling demand has already plunged the sector into “a very difficult situation, particularly for red wine in certain regions of southern Europe”, a senior EU official said.
The EU hopes to promote wine with lower alcohol content to offset these changing habits by creating common definitions across the 27 member states.
