Food Brands Need To Stop Making Pride Month Sodomy Jokes — It’s In Bad Taste

I’m not sure why marketing departments would think it wise to associate their food brands with anuses and fecal matter during “Pride Month,” but here we are.

It began earlier in June when HelloFresh, a meal-kit delivery brand, tried to be a little too clever by appealing directly to its customers in Brooklyn, New York. (RELATED: Meal-Kit Company Posts Anal Sex-Themed Promotion For Pride Month)

“We know eating isn’t always a top priority this month. We respect that. But for those of you who are… prepping… we have an extensive lineup of high-fiber recipes available. Happy Pride,” the company wrote in the post, alluding to anal sex and apparently how people eat high fiber diets to clear out their systems before engaging in it.

Yuck.

Blue Apron, another popular meal-kit brand, had a glorious chance to capitalize on this HelloFresh folly. Instead, they rehashed the anal theme but in a more cheeky way.

“We know that for some, eating is a top priority this month. We respect that,” the brand said in an Instagram post. “And while eating out can be exciting, there’s something to be said for diving head first into a satisfying box at home. Happy Pride to everyone who appreciates a good box.”

Blue Apron’s pride month statement: “While eating out can be exciting, there’s something to be said for diving head first into a satisfying box at home.” pic.twitter.com/7s6zyv6YqD

— Daily Caller (@DailyCaller) June 10, 2026

HelloFresh and Blue Apron appear locked in a contest to determine which company has less self-respect. https://t.co/sf5E7D72wL

— Conor Coutts (@ConorCoutts) June 10, 2026

If Don Draper were a real person, he’d be pouring himself a drink right now, lighting a cigarette, and staring off into the distance with disgust.

“Now every time people think of HelloFresh and Blue Apron, they’ll think of … two hipsters getting freaky after a night at the Metropolitan! Give me something I can work with. Please.”