By Variety | Created at 2025-01-15 20:05:38 | Updated at 2025-01-15 23:47:16
3 hours ago
Fox is taking the Super Bowl to a new frontier — or, at least to one that is new for Fox.
Fox Sports will stream its February 9 telecast of Super Bowl LIX on its sister broadband outlet Tubi, a change from the recent past when the company made a stream available via Fox Sports digital outlets. The move will no doubt spotlight Tubi, a free, ad-supported streaming hub that has gained traction even as many of Fox’s rivals rely more heavily on subscription based broadband outlets. Tubi’s stream will be available in 4K.
The Super Bowl will be distributed across Fox, Fox Deportes and NBCUniversal’s Telemundo, as well as NFL digital properties. Viewers will not have to pay a subscription fee or be a subscriber to a cable or satellite system to gain access. All the different windows are expected to utilize the same load of commercials as the broadcast airing of the event.
Fox Sports’ pre-game show will also be available on Tubi, as will a “Tubi Red Carpet at Super Bowl LIX,” which will start at 3:30 p.m. and be hosted by Olivia Culpo. The Tubi program will cover celebrity, fashion and culture tied to the big event. Tubi’s NFL Channel will starting January 28, host “Countdown to the Super Bowl” programming that includes footage of , with historical Super Bowls, iconic halftime shows, best of NFL Honors, NFL analysis and more.
As part of efforts to use the Super Bowl to spotlight other content offerings, Fox Sports will “take over” the daytime schedule of the Fox broadcast network on Friday, February 7. The network will, starting at noon that day, air Fox Sports 1 programs including “First Things First,” “The Facility,” “Speak” and “Breakfast Ball,” along with “The Herd with Colin Cowherd.”
