The traditional election of the German Wine Queen is set for major changes after nearly 80 years.
The German Wine Institute, based in Bodenheim in the state of Rhineland-Palatinate, confirmed that the annual contest will now be known as the Election of the Wine Monarch, reflecting a key shift: men can now compete.
For the first time, on September 26, two male candidates will participate in the competition in Neustadt, a town in southwest Germany nestled in one of the country’s celebrated wine-growing regions.
Should a man win, he will hold the historic title of German Wine King and receive a chain of office instead of the traditional crown.
Since 1949, the German Wine Queen has served as an ambassador for the country’s wine industry. The competition sees representatives from Germany’s 13 wine-growing regions go head-to-head in a final held in the Palatinate region.