‘Go woke, go broke!’ Boots Christmas advert sparks outrage over ‘gender-inclusive pronouns’

The advert titled 'The Christmas Makeover', features Mrs. Claus organising Christmas gift production after Santa falls asleep.

Adjoa Andoh - known for her role as Lady Danbury in Bridgerton - plays Mrs. Claus.

Boots Christmas advert sparks outrage over ‘gender-inclusive pronouns’

Boots - YouTube

People have expressed anger over the at the ‘woke’ marketing campaign of the advert

Boots - YouTube

A third exclaimed: “What a sick company you are using Santa Claus to promote gender ideology.”

However, the advert has also received applause, with the Boots UK X account receiving thousands of positive replies.

One person took to the comments to express their appreciation: “This is a fantastic advert, as a woman and a Mum who organises our family Christmas alone, I feel strongly represented. Thank you boots!”

Another added: “Loads of anti-woke noise about this advert. I thought I was going to find something horrible but as far as I can see it’s just a festive, fun Christmas Ad! Let’s save our scorn for the real baddies.”

Many others have jumped to the retail giant's defence

PA

Whilst a third said: “So people are boycotting Boots because its Christmas advert has a Black woman in it. Goodness me!”

Speaking about the advert, Pete Markey, Chief Marketing Officer at Boots stated: “As the UK's favourite beauty retailer, we are on a mission to spread magic and excitement to beauty enthusiasts this Christmas, whilst also recognising the unsung powerhouses who make Christmas so special.

“This advert is the perfect culmination of both, and I cannot wait to see the reaction and help gift-givers find the perfect gift this Christmas.”