Hollywood's naughtiest gift guides with Gwyneth's vibrators, JLo's 'booty balm' and Kim Kardashian's lingerie

Hollywood holiday gift guides are leaning on the naughty side this year.

Movie icon Gwyneth Paltrow has listed 11 vibrators and a sex pillow on her famous GOOP Christmas gift guide.

Jennifer Lopez has been chatting up her JLo Beauty skincare sets which include 'booty balm' that is meant to firm up women's behinds.

Cindy Crawford has pushed her choice of tequila, Casamigos, which her husband Rande Gerber owns with George Clooney.

Kendall Jenner has also been talking up her very own tequila line called 818.

And her older sister Kim Kardashian is selling lacy underwear while Kourtney hopes to sell out of her Lemme sex gummies.

Gwyneth has the most shocking list.

In addition to vibrators, she listed a Kiki de Montparnasse 'GOOP-Exclusive Voyage Kit' that includes sex toys. 

Sex oil is also available for $55 and there is a 'sex pillow' for comfort in the bedroom.

And she doesn't forget the men: GOOP offers an Arcwave Ion for $199. 'An air-pulsing sex toy for penis owners,' the description reads.

To get fans in the mood for love there are three small candles from The Maker are $125 - that is a steep price but the scents sound adventurous: Pistachio Croissant, Café, and Cherry Apricot Jam. 

And she hawks DTF from GOOP wellness which helps get people in sexy moods.

'Everyday stress and anxiety, hormonal fluctuations, and fatigue can all impact female libido and sexual health. Which is why Goop formulated DTF with three key ingredients to support healthy sexual function, vitality, and mood in women,' it says online.

'First up, Libifem fenugreek extract, which was clinically shown to support healthy sexual arousal and desire in women and provide support for symptoms of menopause.'

Then there are a number of pricey things like an $18K diamond and gold ring.

Also available is food: she listed Russian Osetra Caviar, which is $630 for 125 grams. And for $79 a Levain Bakery Signature Cookie Assortment can be yours.

'Gwyneth knows what you want this holiday season. #goopGiftGuides,' it read on her Instagram post from GOOP.

Some items, like a $99 sleep mask, is already sold out. 

Jennifer Lopez has pushed her JLo Beauty. She told People magazine she has a collection for Christmas. That includes her Booty Balm and her face mask.

One it says: 'Our booty firming cream visibly firms, hydrates, & fades the appearance of stretch marks. Get a smoother booty with a clinically tested booty balm formula.' 

'Once the kids have gone to bed, I'm like, okay, my time. Put my face mask on. Watch The Great British Baking Show or whatever's on,' said the Atlas actress.

The Bronx-born beauty is still living with her teenaged twins Max and Emme in the $68M Bel Air, California mansion she used to share with Affleck but has been trying to sell for the past seven months.

The mogul added: 'I don't think there's a busier time of the year than the holidays [but] even during a busy holiday season, I try to keep my routine consistent.

'[That means] sticking to my skincare even when I'm tired, making time for working out so I can stay energized, and finding moments to relax and recharge, whether it's through a little affirmation or a little mindful breathing meditation for a couple of minutes in the morning.'

She has included That Limitless Glow Face Masks in three of her six new holiday packs, with the Gift of Glow Kit also coming with two skincare brushes.

For the Head To Toe Glow Kit, anyone who subscribes will get her bling cup as a fun extra.

She admitted: 'Everywhere I go with my bling cup, everybody's always obsessed. 'I just carried it around on set because it just reminded me to drink water all day and it's become a thing — I never expected it to become a thing.' 

Kendall Jenner has been promoting her 818 Tequila.

It is hand-crafted, award-winning tequila from Jalisco, México.

Last week she said: 'The perfect cocktail for Black Friday shopping: the 818 Portable Charger.' 

She also shared the recipe on Instagram.

Then there was The Holiday Roast with 818, coffee, cinnamon, Unsweetened Almond or Oat Milk and hazelnut liquor.

Kim Kardashian has been selling SKIMS underwear.

The 44-year-old California-born beauty was wearing a rosary around her neck when modeling white lingerie from Skims.

The rosary is a Catholic prayer and the string of beads or knots used to count the prayers. The Rosary begins with the Apostles' Creed and the Our Father, and includes the Hail Mary, Glory Be, and other prayers. 

The mother of four was modeling a new white bra and underwear from her collaboration with D&G. It is called D&GxSKIMS. There were a total of four new snaps.

'Rosary and lingerie? That is wild,' said one follower while another added, 'Shame on her!'

One fan said, 'Madonna did this first 40 years ago.' Indeed the Skims shoot did look inspired from Madonna's video Like A Virgin from 1984.

On Instagram a caption reads: 'Dolce&Gabbana and SKIMS unite to reveal curve-enhancing pieces for everyday confidence and unmatched sensuality.

'The limited-edition collection launches on Tuesday, November 19 at 9AM ET on SKIMS.com, in SKIMS stores and in select #DolceGabbana boutiques.'

Khloe Kardashian wore a nude-toned plunging leotard to push her fragrance.

The 40-year-old reality TV icon now has an eponymous perfume that will be sold under her brand name XO Khloe with a price from $58 to $78.

'XO Khloé ✨ I’m so excited to finally share my debut fragrance with all of you,' began the ex of Lamar Odom and Tristan Thompson.

'Creating this signature scent has been such a personal and special journey for me and I love every detail from the bottle to the beautiful fragrance itself.

'XO Khloé launches exclusively at @Harrods on 11/25, and at @UltaBeauty 12/1 online and 12/8 in-stores nationwide!' said the Revenge Body veteran. 

Last week she teased the scent. 

'XO Khloé ✨ coming soon,' she wrote in the caption while her momager Kris Jenner said she was very 'excited.' 

Both trademarks are pending, the site added.

Her sister Kim Kardashian used to come out with many fragrances, but she has stopped. She now focuses on SKIMS, and SKKN skincare and makeup.

Khloe's half sister Kylie Jenner has a new scent named Cosmic. 

Kourtney Kardashian is selling Lemme Purr Vaginal Health Gummies.

They are clinically-studied SNZ 1969 probiotics that specifically target vaginal health and pH levels to support freshness and odor. Plus, we added Vitamin C for antioxidant and pro-collagen benefits and real Pineapple extract.

Rihanna got naughty to drum up holiday sales.

The 36-year-old singer was wearing a fuchsia lace bra and underwear from her Savage X Fenty line as she lay face down on a bed in late November.

A female assistant was slathering Butta lotion on her bottom so that her skin shone for the campaign.

'The perfect pairing: Lavish Lace & Butta Drop,' wrote Rihanna in her caption. 'Go get yourself sum limited-edition Toasted Marshmallow on the booty and top it off with that Lavish Lace collection like Rihanna. Available now at fentyskin.com + savagex.com.'

This comes a month after she was seen in the same lingerie while striking sexy poses.

'Oh-so lavish. Oh-so Savage X,' it reads in the caption, before revealing that the Lavish Lace collection is now available online and in-stores.

The new sets also come in colors like purple, brown, black, dark blue, light blue, green, among others, as seen on the company's website.

This is part of an ongoing promo push for the Lavish Lace line that also features other models.

The Barbadian singer (born Robyn Rihanna Fenty), who's also has a cosmetics line called Fenty Beauty By Rihanna can be seen laying at her side in one of the advertisements, while look up towards the camera.

She had on a lacy push-up bra with a gorgeous allover floral pattern on it and a matching garter skirt. 

She completed her look with a pair of yellow thigh-high stockings, opera gloves, gold high heels and statement necklace. 

In the images, the mother-of-two, who is currently in her blonde era, sat on a piano bench, before laying down on a lace tablecloth with her hands above her head. 

The mother of two appears to have taken a break from the recording of her much-anticipated ninth studio album, which she's been touting for months.