How a decades-old snub by Japan’s Nintendo created a gaming giant

By South China Morning Post | Created at 2024-12-03 03:13:07 | Updated at 2024-12-04 08:50:05 1 day ago
Truth

At launch, 30 years ago, things initially didn’t look very good for the first Sony PlayStation.

Critics listed various reasons as to why the Japanese electronics company’s new games console would not hold up against those of Sega and Nintendo.

Technically, the first Sony console was superior to the devices of its powerful competitors. But while Nintendo and Sega offered gamers a choice of hundreds of games, Sony only had a handful.

What’s more, when the PlayStation launched in Japan on December 3, 1994, it was difficult to find, since Sony also lacked a strong distribution base.

At that time, the company’s presence in traditional electronics and hi-fi stores was mainly limited to televisions and stereo systems. However, the successful models of the competition – in particular the Game Boy and the Super Nintendo Entertainment System (SNES) from Nintendo, as well as the Mega Drive from Sega – were sold in toy shops, where the Sony brand was rarely seen.

 AFP

The PlayStation logo. The first Sony games console went on sale in Japan on December 3, 1994. Photo: AFP

The fact that Sony was unable to optimally prepare for the market launch of the PlayStation in 1994 has to do with an unusual backstory. As a major producer of consumer electronics, which had celebrated particular success with video recorders and the Walkman, the Sony Corporation kept its distance from game consoles.

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