I make millions off my candlelit workouts as the founder of Y7, here are my biggest secrets for success

By Daily Mail (U.S.) | Created at 2024-10-02 20:01:21 | Updated at 2024-10-04 07:28:32 1 day ago
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The founder of the multimillion-dollar yoga studio Y7 has lifted the lid on how anyone can successfully become an entrepreneur. 

Sarah Larson Levey is the CEO and founder of hot yoga studio Y7, which is known for allowing customers to practice traditional yoga moves in a candlelit room while dripping sweat and listening to the latest hits.

Before she was having people downward-dogging to Sabrina Carpenter and planking to Usher, the mom-of-two worked a nine-to-five job as a fashion executive and had no experience in the business world. 

While speaking exclusively to DailyMail.com, Sarah - who is now based in Austin -admitted that she never 'liked working out,' but once she pinched her sciatic nerve and wasn't able to do her normal treadmill routine, she found herself searching for a way to move her body and thus, Y7 was born. 

Although she 'never wanted to be [her] own boss,' the mom-of-two ditched the corporate world in 2015 after her business took off and is now sharing her secrets to success with other budding entrepreneurs. 

The founder of the multimillion-dollar yoga studio Y7 has lifted the lid on how anyone can successfully become an entrepreneur

Time to make it big? The Y7 founder's secrets to success 

  • Stay clear to your vision
  • Pick one thing you are good at and offer it, don't overwhelm your customers
  • Focus on your clients
  • Hire people who are good at the things you suck at

Sarah told DailyMail.com that entrepreneurs must think about the 'now' and advised them to focus on who they hire as she detailed the lessons she learned on her journey to becoming a yoga tycoon. 

She explained: 'My friend Kristin told me this when I was feeling so overwhelmed. She said, "It's like this now." It means that things are different from how they were five minutes ago, yesterday and years ago. And, they will be different in five minutes. So, you need to just focus on the now.' 

She suggested that budding business owners stay true to their initial vision - admitting that many people tried to sway her in dozens of different directions when she was first starting out. 

'Stay clear on your vision and don't overwhelm your clients. Pick one thing that you are good at and stick with it, plant your flag,' the mom-of-two told DailyMail.com.

'If you were opening a nail salon and you began with 60 nail polishes, you would never know which one performed best because there would be so many. Start with five and go from there.'

The yoga mogul - who said she has always been focused on her 'clients' and 'consistency' - advised others who were opening their own businesses to focus on who they hired. 

She told DailyMail.com: 'Know what you are good at and hire people who are good at what you suck at. You need people around you that will add to your business, I am good at very few things so I surround myself with people who are good at what I am not.' 

More than a decade ago, Sarah was punching in and out at her job as a fashion executive in New York City. 

Sarah Larson Levey is the CEO and founder of hot yoga studio Y7, which is known for allowing customers to practice traditional yoga moves in a candlelit room

Before she was having people downward-dogging to Sabrina Carpenter and planking to Usher, the mom-of-two worked a nine-to-five job (the first Y7 location in Williamsburg pictured)

While speaking exclusively to DailyMail.com, Sarah - who is now based in Austin - admitted that she never 'liked working out' as she dished out her secrets to success 

The woman who is credited for transforming the way people think about yoga, told DailyMail.com: 'I have a background in fashion, even though these days I spend most of my time in leggings.' 

Amid the city hustle, the mom-of-two pinched her sciatic nerve and wasn't able to hit the treadmill or do a spin class anymore. 

'Listen, I have never been someone who likes working out. I work out so that I can eat and drink what I want,' she teased. 

So, when her doctor suggested she try out yoga or Pilates, she went to 'nearly every workout class in New York City,' and didn't love any of them. 

She confessed that while doing yoga, she was often concerned about the way she looked to others - adding that her mind drifted off. 

Sarah told DailyMail.com: 'I would walk into these rooms with bright lights and mirrors and I would just feel so intimidated and I was worrying about whether I was doing the moves right or what other people were thinking. 

'During the class, I would feel so bored while listening to river music and when I left, I never felt great about myself.' 

So, she launched a yoga studio made specifically for her. 

Although she 'never wanted to be [her] own boss,' the mom-of-two ditched the corporate world in 2015 after her business took off

Sarah told DailyMail.com that entrepreneurs must think about the 'now' and advised them to focus on who they hire as she detailed the lessons she learned on her journey 

Y7 launched as a pop-up in Williamsburg in 2013 and its sweat-dripping, beat-pumping brand became a hit with workout enthusiasts all around New York City, Austin and California as it boasted a dark environment with no mirrors.

She said: 'You are not going to look like the person next to you and that should be something that's celebrated.' 

It quickly took off and Sarah spent two years going back and forth between her corporate position and her life as a yoga mogul. 

In 2015, the mom-of-two left behind her nine-to-five and fully engulfed herself in the entrepreneur industry. 

'I don't remember how I was doing it. I would wake up early and go to the yoga studio to open it and then from there go to my job and then go back to the studio to close it. 

'I can't remember how hard it was, I'm sure it was, but it was just so much fun. At the time, it was just me and my then-boyfriend and now-husband and we invested so much into it,' she told DailyMail.com.

She suggested that budding business owners stay true to their initial vision - admitting that many people tried to sway her in dozens of different directions when she was first starting out

Y7 launched as a pop-up in Williamsburg in 2013 and its sweat-dripping, beat-pumping brand became a hit with workout enthusiasts all around New York City, Austin and California 

The yoga tycoon admitted that she invested '$40,000 out-of-pocket' - adding that the first Y7 location was '300 square feet and we had a month-to-month lease with a $1,000 security deposit.' 

When Sarah first quit her life as a fashion executive, she found that she never really wanted to have her own business. 

'It's such an interesting story because I never wanted to be my own boss, this was never supposed to be a huge success, it was something I did for me, I didn't think it would take off like it did,' she confessed. 

However, the entrepreneur learned many tips to succeed and told DailyMail.com that there's much more to owning a business than just the money aspect. 

Since beginning as a pop-up in 2013, Y7 now has nine locations that allow customers to express themselves on their mat and has even been featured in Inc. Magazine's Fastest Growing Companies in America list and with a rise of people focusing on wellness, the yoga company has no plans of slowing down. 

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