By Daily Mail (U.S.) | Created at 2025-04-03 04:05:30 | Updated at 2025-04-03 23:51:11
19 hours ago
The wait is over for Butterfinger fans eager to try the brand's first new flavor in years.
The new Salted Caramel Butterfinger is in major stores from today and will be available until June.
It keeps Butterfinger’s signature crisp but swaps the chocolate coating for a salted caramel flavor.
'This is the beginning of an exciting new chapter for Butterfinger,' said Neal Finkler, vice president of marketing at parent company Ferrero.
The company is also celebrating the launch with new menu items at The Hive coffee shops in New Jersey.
It has been a busy year for new chocolate products. Last summer, M&M's caused social media mayhem when it brought back a flavor for the first time in 15 years.
Butterfinger was invented by Curtiss Candy Company founder Otto Schnering in 1923.
The popular brand bounced around from other companies until Ferrero acquired it from Nestle in 2018.
The new Salted Caramel Butterfinger is the brand's first new flavor in 10 years. Butterfinger's parent company the Ferrero Group announced the new candy bar at The NACS Show last year
The salted caramel hype began after Instagram food blogger snackolator posted a picture of the candy before Halloween last October.
'I love @butterfinger and adding salted caramel... I swear they've tapped into my brain!,' the blogger wrote.
Fans were immediately excited over the 'amazing' new candy and couldn't wait to try it.
Joy erupted earlier today after Butterfinger posted a photo of the candy on social media.
'WE NEED THIS IN OUR LIVES,' an Instagrammer joked.
'I think I need this not a want a need,' another commenter wrote.
'Tagging myself bc I’m 9 months pregnant and absolutely need this,' a fan responded.
The new bar was formally announced the upcoming candy at The National Association of Convenience Stores Show in 2024.
The Salted Caramel Butterfinger will be available to purchase at retailers nationwide until June
One of the popular creations from Butterfinger and The Hive is the Salted Caramel Peanut Butter Cinnamon Roll.
The pastry includes a mix of homemade peanut butter caramel, cinnamon, and Butterfinger candy bits.
It's topped with a peanut butter caramel frosting and extra Butterfinger candy.
The cinnamon roll is available at The Hive in Hoboken and Jersey City.
However, a six-pack can be purchased online at Goldbelly starting at $89.95.
Customers interested in more rolls can purchase a 12-pack for an additional $40 and add extra frosting for $5.
The brand and small New Jersey business also created the Sated Caramel Butterfinger-Flavored Latte.
Both items will remain on The Hive locations' menus until the end of this month.
Butterfinger was acquired by Ferrero from Nestle in 2018. The brand currently makes around $200 million annually
When Ferrero acquired it from Nestle in 2018, the $2.8 billion acquisition also included Baby Ruth, 100 Grand, Raisinets, and Crunch candy brands.
Ferrero revamped Butterfinger by adding higher-quality ingredients, including jumbo runner peanuts and an increase of cocoa.
The company later began offering limited-time skull-shaped Butterfingers for Halloween and a cocktail inspired by the candy dubbed Butterfinger-Tini.
It's also been competing with several other highly anticipated products, including M&M's Milk Chocolate Pumpkin Pie candy.
Following the acquisition, Butterfinger's annual sales have grown 12 percent, and it makes around $200 million a year.
