By The New York Times (U.S.) | Created at 2024-09-30 13:42:53 | Updated at 2024-09-30 19:37:10
6 hours ago
The ad Campaign
Voters have signaled that they want to know more about the vice president. By leaning on her background as a prosecutor, this ad aims to fill in those gaps and assuage any worries.
- Sept. 30, 2024, 9:29 a.m. ET
Vice President Kamala Harris’s presidential campaign is running this 30-second ad on television stations in at least four battleground states and has spent more than $5 million since first airing it in mid-September, according to AdImpact.
Here’s a look at the ad, its accuracy and its main takeaway.
On the Screen
The first few seconds of this ad are pulled directly from Ms. Harris’s appearance on Sept. 10 in a presidential debate against former President Donald J. Trump. Viewers see a composed vice president who leans on her career as a prosecutor to argue that she will represent Americans across political parties if she wins in November.
Photos show Ms. Harris as a prosecutor and then as vice president. Video clips show her alongside her running mate, Gov. Tim Walz of Minnesota, as she greets supporters at a market in Wisconsin and a campaign office in Phoenix. They show her speaking expressively to construction workers in Philadelphia and with volunteers at a Planned Parenthood in Minnesota. And they see her smiling, hugging or shaking hands with workers in a record shop and a nursery in Washington, D.C., a Georgia solar-cell factory, and a Wisconsin union hall.
The Script
Harris
“As a prosecutor, I never asked a victim or a witness, ‘Are you a Republican or a Democrat?’ The only thing I ever asked them: ‘Are you OK?’ And that’s the kind of president we need right now. Someone who cares about you and is not putting themselves first. I intend to be a president for all Americans and focus on investing right now in you, the American people. And we can chart a new way forward.”
Accuracy
There are no verifiable claims.
The Takeaway
This ad is meant to portray Ms. Harris as more presidential than partisan. The promise of governing for all Americans has become a bit of a rote message — and Mr. Trump has promised to do the same — but her campaign is putting serious money behind the idea that voters still want to hear it.
The ad showcases Ms. Harris’s qualifications and does not make explicit mention of Mr. Trump. Yet it draws an unmistakable contrast between her behavior and that of the person who was standing just several feet to her right at the debate.
And it foregrounds what Ms. Harris has long considered one of her best career attributes: her years as a prosecutor who protected victims and cracked down on violent offenders.
Voters have signaled that they want to know more about Ms. Harris, and that the character of both candidates is a significant concern to them. The ad frames their choice as between a candidate who is empathetic, pragmatic and focused on moving past the political divisions of the past decade, and an opponent whose character is so well known that it needs no explicit description here.
Katie Rogers is a White House correspondent. For much of the past decade, she has focused on features about the presidency, the first family, and life in Washington, in addition to covering a range of domestic and foreign policy issues. She is the author of a book on first ladies. More about Katie Rogers
