By Free Republic | Created at 2024-11-22 13:54:27 | Updated at 2024-11-22 19:59:02
6 hours ago
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
CNBC ^ | November 22, 2024 | By Jenni Reid
Posted on 11/22/2024 5:51:37 AM PST by Oldeconomybuyer
KEY POINTS
* A rebrand unveiled by classic British car brand Jaguar drew the ire of many on social media this week, as the company prepares to relaunch in 2026 with only electric models.
* Jaguar, part of Tata Motors subsidiary Jaguar Land Rover, said the redesigns “preserved iconic symbols while taking a dramatic leap forward.”
* Gary Jenkins, managing director of content agency No Brainer, said that if the automaker’s intention was to garner as much attention as possible, “they’ve certainly succeeded.”
(Excerpt) Read more at cnbc.com ...
TOPICS: Business/Economy; Miscellaneous
KEYWORDS: evs; jaguar
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To: Oldeconomybuyer
I just ordered a Mary K pink Jag EV. It comes with a tampon dispenser!!!
2 posted on 11/22/2024 5:53:42 AM PST by central_va (I won't be reconstructed and I do not give a damn...)
To: Oldeconomybuyer
For the love of God, they didn’t even show us what the car looked like....and the bald black guy with the bulging eyes frightened me in a demonic way.
3 posted on 11/22/2024 5:53:44 AM PST by mware
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