Jake Paul wore a $100k ear cover to flash his affluence and taunt Mike Tyson ahead of their fight on Saturday.
Two days before they meet in the ring for Netflix's first live boxing event, Paul, Tyson, and their undercard cast starred in a press conference at Toyota Music Factory in Irving, Texas.
During the presser, host Ariel Helwani pointed out the flashy earpiece sitting on Paul's helix.
TMZ Sports reported that the cover from VOBARA costed a staggering $100k. The YouTuber-turned-fighter wore it on his right ear in an expensive reference to Tyson's infamous bite on Evander Holyfield in their 1997 heavyweight rematch.
'I'm not getting my s*** bit off on Friday night,' Paul said showing the piece to the camera. 'So I got my diamond, spiked, ear covers right there.'
Jake Paul trolled Mike Tyson's infamous bite on Evander Holyfield with $200k ear covers
Tyson was disqualified for biting a chunk out of Holyfield's ear in their 1997 rematch
The inspiration for the ear cover came from Tyson's bite on Holyfield, which sent shockwaves through the sport of boxing when it happened 27 years ago.
After Holyfield won their initial match in 1996 via 11th-round TKO, the pair squared off again at MGM Grand the following year. The rematch would infamously be nicknamed The Bite Fight after Iron Mike bit Holyfield's ear, ending the fight with a disqualification in the third round.
Tyson, 58, is 19 years removed from his last sanctioned professional fight despite competing in an exhibition with Roy Jones Jr. in 2020.
On the other hand, the 27-year-old Paul is coming off a string of victories over athletes and fighters after their primes. The Problem Child holds victories over Tyron Woodley, Ben Askren, Anderson Silva, Nate Robinson, Nate Diaz, and Mike Perry past the peak of their powers.
Paul holds a 10-1 record with seven knockouts. Meanwhile, the boxing legend across the ring walks in with a 50-6 record and 44 knockouts.
As Paul and Tyson prepare to square off, CELSIUS will take center stage throughout fight week in Texas, helping to keep fans energized while onsite.
Attendees can engage with the brand at sampling stations, where they’ll have the chance to try some of the latest refreshing flavors. Within the broadcast, fans can catch brand partners on screen including CELSIUS’ ‘Essential Energy Highlight of the Fight’ which will showcase the best moments from the main events.
Tyson, 58, and 27-year-old Paul will face each other in Netflix's first-ever live boxing event
The segment will run after each fight and feature the winning moments of the match. CELSIUS will also have their logo directly on the mat as the center logo partner.
Paul joined CELSIUS’ roster of athletes in 2023. As a longtime fan of the energy drink, he has integrated CELSIUS energy drinks into his daily routine, choosing it as his preferred drink before workouts and training sessions.
'I’m thrilled to be part of the CELSIUS family,' said Paul. 'As a fighter and co-founder of Most Valuable Promotions, I’m all about pushing boundaries and bringing the best to the sport. Whether it's preparing for fight night or organizing game-changing events like this one, CELSIUS keeps me energized and performing at my peak. It’s a game-changer, just like what we’re doing at MVP.'