Japan ‘abuse café’ offers customers ultra-humiliation sparks lively social media debate

By South China Morning Post | Created at 2024-09-26 01:18:32 | Updated at 2024-09-30 17:28:02 4 days ago
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A pop-up café in Japan that humiliates customers has become a hit on social media at home and overseas.

The eatery opened in the heart of Tokyo from September 14 to 23 as a special treat for fans of Japanese producer and influencer Nobuyuki Sakuma’s online shows which feature bad language.

Sakuma had been inviting good-looking young women to verbally abuse a group of comedians on his online shows. Those who laughed or took offence less were considered winners.

At first sight, the Bato Cafe Omokenashi Café, which offers everything – from the waitresses’ cute pink aprons to the food created under Michelin chef Shuhei Sawada’s supervision, seems like an ordinary Japanese restaurant – until the waitresses start to swear at customers.

According to a reporter who shared his experience with the Japanese media outlet Rocketnews24, the waitress that served him was impatient from the very beginning.

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