Kendall Jenner ditches her bikini top in smoldering swimsuit campaign

By Page Six | Created at 2025-03-21 17:20:51 | Updated at 2025-03-21 23:40:08 6 hours ago
Kendall Jenner posted new pics from her summer 2024 Calzedonia ad campaign on Instagram. COURTESY OF CALZEDONIA

Kendall Jenner is ready for summer.

The model showed off her bikini bod on Instagram on Thursday, sharing a carousel full of snaps from her June 2024 partnership with Italian beachwear brand, Calzedonia. 

In the rump-forward photos, the model, 29, poses poolside in the brand’s Light Reflections triangle bikini top ($50) and matching tie-side thong bikini bottoms ($35).

She alternates between ditching her top and bottom and, in one ultra-skimpy snap, Jenner strips down to show off her bare behind, which is ever so slightly covered by a white towel.

She models a bronze metallic bikini in the steamy pool shots. COURTESY OF CALZEDONIA
Her new pics were posted on Instagram while the originals were revealed in June 2024. COURTESY OF CALZEDONIA

Not only does the glimmering swimsuit — made from metallic-effect fabric — cost less than $100, but both the top and bottoms feature adjustable snaps and ties for ultimate comfort.

Fans and friends had a field day in the comment section, where they gushed over Jenner’s stunning campaign shots.

“😍😍😍😇,” wrote the reality star’s bestie Gigi Hadid. “Gorgeous,” added stylist Veneda Carter.

On fan asked, “Do u realize you are the prettiest girl on the planet?”

Meanwhile, another fan stirred the pot, writing, “u know she had to post a contra to these bad bunny pics 😏” — referring to Jenner’s ex-boyfriend, who starred in a new, steamy Calvin Klein underwear campaign earlier this week.

She’s previously worked with the Italian fashion brand for swimwear and hosiery campaigns. Courtesy of Calzedonia
Tons of friends and fans were excited to see the reality star slip back into her swimwear ahead of the summer. Courtesy of Calzedonia

On Monday, the Puerto Rican singer similarly stripped down, showing off his ripped physique and many tattoos while rocking the brand’s new Icon Cotton Stretch underwear collection — and fans, of course, went wild.

“Can someone come over and resuscitate me? Cause I’m DEAD.” one wrote under Bad Bunny’s carousel post. Another user added, “I’m literally hyperventilating.”

Someone else joked, “A few million phone screen savers have just been changed 😂.”

Fans compared her stripped-down look to ex Bad Bunny’s Calvin Klein underwear campaign, which was released earlier this week. Calvin Klein
The Puerto Rican singer follows in Jenner’s footsteps as an ambassador for the brand. Calvin Klein

The brand’s comment section looked no different — aside from a few hundred fans sharing their gratitude to the team for choosing the “EoO” singer as their latest celebrity model, following in the footsteps of heartthrobs Jeremy Allen White and Michael B. Jordan, to name a few.

Plus, Jenner herself has posed for the iconic underwear brand, ditching her top in a multiple campaign shoots over the years.

Perhaps one day the former couple can team up for a sure-to-be viral campaign.

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