CV NEWS FEED // The American Center for Law & Justice (ACLJ) is launching an ad campaign, “Choice Begins Here,” promoting pregnancy resource centers in Massachusetts after the state published a series of ads targeting these centers.
The Nashville Publicity Group wrote in a press release published by Christian Newswire that in late 2024 the state began a taxpayer-funded advertisement campaign against pregnancy resource centers (PRCs), depicting these life-saving centers as deceptive and dangerous.
“Since the Massachusetts campaign was launched more than six months ago,” the ACLJ writes, “the state hasn’t received a single complaint about PRCs that would back up their claims.”
The ACLJ’s campaign will use outdoor, streaming, and digital advertising to reach out to pregnant women and let them know that abortion is not the only option.
Logan Sekulow, ACLJ’s director of media, spoke about how appalled he was when he realized anti-pregnancy resource center advertisements in Massachusetts were being funded by the state.
“Something had to be done to drown out the deceptive messaging that is harming women in need,” he stated. “It is our hope that this counter-campaign will not only help undo some of the damage already caused by the smear campaign, but also make a positive impact on people’s lives. By providing real choice and hope, we can save innocent lives.”