By Variety | Created at 2024-11-16 14:37:25 | Updated at 2024-11-24 07:48:24
1 week ago
Fox News Media wants to take some of its fans to church.
To promote “The Saints,” a new eight-part documentary series executive produced by Martin Scorsese for the Fox Nation streaming outlet, the Fox Corp.-backed conservative media organization has opened an interactive kiosk outside its New York headquarters that looks like something akin to a medieval house of worship. Inside, visitors can listen to the famed director via audio and take interactive “selfies” that use artificial intelligence to show people as if they were transformed into the historical figures spotlighted in the program.
Each episode focuses on a singular saint, including Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. The first four episodes are set to release on Nov. 16, with the final four slated to be issued in May 2025.
Fox News has lured several famous celebrities to work on Fox Nation documentary projects, including Kevin Costner, Dan Aykroyd and Kelsey Grammer. The company has built up a library for the subscription-based streaming outlet that focuses increasingly on entertainment and lifestyle content for people who tune in to Fox News. Projects in recent months have included stand up comedy and faith-based programming.
The new interactive attraction is open on the West 48th Street side of Fox’s corporate building in New York. Passers-by can print out the photos they take and share them on social media.
The new installation shows Fox trying to raise its game when it comes to promoting celebrity-backed Fox Nation projects. In 2022, the company transformed an exterior wall of its New York home by using it as the backdrop for a giant poster that promoted Kevin Costner and “Yellowstone: One-Fifty,” a four-part mini series that celebrated Yellowstone National Park.
