Loads of Amazon device deals are live for October Prime Day: Shop Fire TVs, Echo speakers, and more

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Amazon's Prime Big Deal Days (aka October Prime Day) has come in hot, and with it, a smorgasbord of discounts on Amazon devices. The annual 48-hour sale runs from today through Oct. 7 and presents the perfect opportunity to kickstart your holiday shopping.

It's no surprise Amazon offers the biggest markdowns on its own devices. And since Amazon increased prices across its hardware range by as much as 60% last month, this year's October Prime Day sale couldn't come at a better time.

Amazon has marked down nearly all of its products. Just a week after Amazon released 2026 models of Kindles, the retailer dropped prices on 2024 Kindle models. Plus, you can save up to 50% on the Echo Dot, but the new Echo Dot Max and Echo Studio are also on sale. We've found savings on Fire tablets, Blink cameras, Fire TV streaming sticks and soundbars, Fire TVs, and eero devices, too.

Plus, don't forget about Amazon's subscription deals for Prime newcomers, which are already live:

• Claim your Amazon Prime 30-day free trial (for new and returning customers)

• Get 3 free months of Kindle Unlimited

• Get 4 months of Audible Standard for 99 cents per month

• Get 4 free months of Amazon Music Unlimited

We're tracking all the best Amazon device deals throughout the Prime Big Deal Days sale, so keep checking back for the best live offers — or pick up a bargain before the devices sell out.

Best Echo device deal

Why we like it

Finally! Amazon's Echo devices are officially on sale for Prime Big Deal Days. Right now, grab the Amazon Echo Dot for just $39.99. While that's not the lowest sale price we've ever spotted on the Echo Dot, it's the best we've seen since Amazon increased prices on its devices.

The Echo Dot is a perfectly compact smart speaker. Plus, it's compatible with Alexa+, a smarter home assistant that helps you do everything from meal planning to booking dinner reservations.

More Echo device deals

• Amazon Echo Pop Kids — $21.99 $49.99 (save $28)

• Amazon Echo Dot Kids — $39.99 $89.99 (save $50)

• Amazon Echo Spot — $54.99 $109.99 (save $55)

• Amazon Echo Show 5 — $59.99 $99.99 (save $40)

• Amazon Echo Show 5 Kids — $59.99 $109.99 (save $50)

• Amazon Echo Dot Max — $79.99 $119.99 (save $40)

• Amazon Echo Dot + Echo Dot Max bundle — $119.98 $199.98 (save $80)

• Amazon Echo Show 11 — $149.99 $249.99 (save $100)

• Amazon Echo Studio — $179.99 $219.99 (save $40)

• Amazon Echo Show 21 — $349.99 $499.99 (save $150)

Best Kindle deal

Why we like it

If you've been patiently waiting for Kindle deals to drop, the wait is over. The Kindle Paperwhite Signature Edition is one of our favorite e-readers. With 32GB of storage, it has space for thousands of books. It also has an auto-adjusting front light and wireless charging capabilities. It's exceptionally fast, too, as it never stutters when opening books or turning pages.

Plus, we're thrilled about the Signature Edition's sale price. It's dropped to $169.99, taking 32% off its list price of $249.99. That saves you $80, the device's first discount since Amazon raised its price in August 2026.

Plus, when you buy a new Kindle, make sure to include three months of Kindle Unlimited in your purchase because it's totally free (a $35.97 value).

More Kindle deals

• Amazon Kindle (16GB) — $103.99 $149.99 (save $46)

• Amazon Kindle Paperwhite Kids — $169.99 $229.99 (save $60)

• Amazon Kindle Colorsoft (16GB) — $189.99 $289.99 (save $100)

• Amazon Kindle Scribe (32GB) — $379.99 $499.99 (save $120)

• Amazon Kindle Scribe Colorsoft (32GB) — $479.99 $629.99 (save $150)

Best Fire tablet deal

Why we like it

While it's hardly a new device, the Fire HD 10 tablet is still a solid pick for anyone who just wants a tablet to stream shows, check emails, and browse social media. Mashable's reviewer SaVanna Shoemaker called it "lighter and faster than its predecessors, with a long battery life and vivid picture that makes it great for on-the-go entertainment." Compared to other well-known tablets, she also adds that it's an "excellent value." It's not going to knock your socks off, but it'll get the job done and won't break the bank — especially now that it's on sale for only $72.99, a full 53% off its list price.

More Fire tablet deals

• Amazon Fire 7 Kids — $54.99 $99.99 (save $45)

• Amazon Fire HD 8 — $79.99 $129.99 (save $50)

• Amazon Fire HD 8 Kids — $94.99 $169.99 (save $75)

• Amazon Fire HD 8 Kids Pro — $89.99 $169.99 (save $80)

• Limited Edition Harry Potter Amazon Fire HD 10 — $132.99 $189.99 (save $57)

Best Fire TV Stick deal

Why we like it

The entire Fire TV Stick lineup was affected by the August price hike, so we're surprised that the discounts are still at pre-hike levels. Prime members can score the 4K Select for only $17.99, which is 64% in savings.

The 4K Select is Amazon's newest 4K Fire TV Stick with HDR10+ support and the first to feature its new Linux-based operating system. That means a few things: it's speedier and more streamlined than older Fire Sticks, but also more limited. If you like sideloading apps, this streaming stick won't let you (go with the 4K Plus instead). It also offers support for Alexa+, Amazon Kids+, Amazon Luna, Xbox Game Pass, and NordVPN.

Mashable Deals

More Fire TV deals

• Amazon Fire TV Stick HD — $15.99 $39.99 (save $24)

• Amazon Fire TV Stick 4K Plus — $37.99 $69.99 (save $32)

• Amazon Fire TV Alexa Voice Remote Pro — $19.99 $34.99 (save $15)

• Amazon Fire TV Soundbar — $79.99 $119.99 (save $40)

• Amazon Fire TV Soundbar Plus — $139.99 $249.99 (save $110)

Best Amazon Fire TV deal

Why we like it

This TV strikes just the right balance between features and value. It's big enough and boasts a good-enough display, yet thanks to a 39% discount, it still qualifies as a budget TV. Even as smartphones, laptops, gaming consoles, and virtually everything else have gotten more expensive, flat-screen TVs have gotten significantly less expensive over the last five years. And as part of Prime Big Deal Days, this one's even cheaper.

If you want to upgrade to a QLED display or save even more money, you can find a ton more discounts thanks to October Prime Day deals on Amazon devices.

More Amazon Fire TV deals

• Amazon Ember 32-inch 2-Series Fire TV — $134.99 $159.99 (save $25)

• Amazon Ember 43-inch 4-Series Fire TV — $199.99 $329.99 (save $130)

• Amazon Ember 55-inch QLED Series Fire TV — $489.99 $589.99 (save $100)

• Amazon Ember Artline 55-inch with 4K QLED Fire TV — $499.99 $899.99 (save $400)

• Amazon Ember 65-inch Mini-LED Series Fire TV — $799.99 $1,089.99 (save $290)

• Amazon Ember 75-inch QLED Series Fire TV — $989.99 $1,199.99 (save $210)

Best Blink camera deal

Why we like it

Who doesn't love free stuff? This October Prime Day deal gives you the Blink Battery Doorbell 2K+ at no extra cost when you purchase the Blink Outdoor 2K+ for $34.99. That's 65% off the camera itself and nearly 80% off the combined cost. If you're looking to enhance your home security but don't want to spend a fortune, this bundle is an excellent start. You'll get sharp 2K video, enhanced audio, and night vision with no installation hassle. Everything is battery-powered and lasts for months at a time.

More Blink camera deals

• Blink Mini 2K+ — $15.99 $39.99 (save $24)

• Blink Outdoor 4 — $27.99 $79.99 (save $52)

• Blink Arc 2K+ — $31.99 $99.99 (save $68)

• Blink Battery Doorbell 2K+ — $35.99 $69.99 (save $34)

• Blink Outdoor XR+ and Wired Doorbell 2K+ — $41.99 $169.98 (save $127.99)

Best Eero deal

Why we like it

If your WiFi is laggy, it may be a good time to invest in an Amazon Eero system. For Prime Big Deal Days, the Eero Pro 7 Mesh WiFi router is down to $224.99, which is $75 cheaper than usual. It supports over 200 devices, internet plans up to 5 Gbps, and covers up to 2,000 square feet, helping to optimize your connection and eliminate dead spots. Even if you're not a tech guru, it's a breeze to set up thanks to Eero's step-by-step guide in the app.

More Eero deals

• Amazon eero 6+ — $99.99 $139.99 (save $40)

• Amazon eero 7 — $144.49 $169.99 (save $25.50)

• Amazon eero Pro 6E — $149.99 $199.99 (save $50)

• Amazon eero Max 7  — $419.99 $599.99 (save $180)

One more thing: Amazon smart plug

Why we like it

If you have some money left over on an Amazon gift card, we know just what to do with it — add this Amazon Smart Plug to your cart while it's almost 50% off for Prime Big Deal Days. Turn any lamp or electronic into a smart device. All you have to do is plug it in.

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