Lululemon launches giant $248 tote bag so huge shoppers say it can fit their KIDS - and the reviews are priceless

Forget the tiny handbags that can barely squeeze in a phone.

Lululemon has gone in the opposite direction with its latest accessory - a $248 tote so enormous that shoppers are joking it could swallow their children, pets and entire wardrobes.

The activewear giant's new Big-Ass Bag 80L is almost three feet tall and can hold a staggering 80 liters, making a regular handbag look positively microscopic by comparison.

And while the accessory was presumably designed to haul clothes, groceries and laundry, customers have been getting rather more creative with what they think they can squeeze inside.

One reviewer joked that they had taken it backpacking around Europe and managed to bring back the Eiffel Tower and the Colosseum.

Another claimed the bag had transformed them into a mobile cat carrier, writing: 'My two cats fit in here with plenty of room.'

But perhaps the most savage review is from a shopper who gave the supposedly enormous bag five stars - while complaining that it was, somehow, too small.

'I purchased this bag for my daughter to use as her lunch bag for work,' the reviewer wrote. 

'She loves the style and material but was disappointed that she could only fit her air fryer and tongs but will not fit both her air fryer and crockpot.'

The shopper went on to say that it would, however, hold a KitchenAid mixer and a whole cookie sheet.

'She loves baking cookies for her teammates during work breaks,' they wrote, before delivering the ultimate verdict: 'Highly recommend this bag! Suggestion would be to make it just a little bigger!'

And, in perhaps the most outrageous detail, the reviewer added: 'She was hoping she could nap in the bag during breaks.'

Lululemon was clearly not going to let that one pass. Its response read: 'A nap sounds great for the spaciousness of the Big Ass Bag 80L.'

If anything, the internet appears to have decided that Lululemon's enormous tote is less of a handbag and more of a portable storage unit.

The $248 Big-Ass Bag 80L is exactly what its name suggests: a very, very large shoulder bag.

At 22 inches wide, 12.6 inches deep and 32.7 inches tall, it has a capacity of up to 80 litres and comes in black or tan.

Lululemon clearly knows it has created something that is going to attract attention, too. The brand has even given the product its own 'Why We Made This' section.

'Why pack one outfit when you can pack them all?' the company says. 'Haul clothes, groceries or laundry in style with this massive shoulder bag with padded straps for comfort.'

And shoppers certainly seem to be testing that theory. One five-star reviewer simply titled their contribution 'Perfect!!' before explaining that they had taken the bag on a summer backpacking trip around Europe.

'I was able to bring back the Eiffel Tower, the coliseum and many other monuments in it,' they claimed.

The only downside?

'Frontier airline made me check it because it [was] too big for a personal item.'

Another shopper was even more enthusiastic about its animal-hauling capabilities.

Under the headline 'Can haul my cats around now,' one five-star reviewer wrote: 'My two cats fit in here with plenty of room. Always a head-turner when we are out and they pop their heads out. Then everyone want to know about the bag.

'There's more room to spare so I'll definitely be adopting more cats to carry around with the extra space.'

The review section has become something of a comedy club, with customers seemingly competing to come up with the most ridiculous possible use for the bag.

One shopper joked about fitting their children inside it, while another wrote that it could hold all their 'emotional baggage.'

A Reddit discussion about the product has attracted hundreds of upvotes, with one shopper admitting: 'It's killing me. I love it.'

Another wrote: 'We are such unserious buyers.'

And perhaps the best part is that Lululemon appears to be playing along.  The joke has even spread to the product's sizing feedback.

Despite the bag's enormous 80-litre capacity, one reviewer rated it three stars and selected 'Runs a bit small.'

Lululemon's response? 'New assignment: Make the bag even bigger.'

Another shopper joked that they could only fit two of their five children inside.

'I need all of them so I can get places faster,' they wrote.

On Reddit, shoppers have been equally impressed by the sheer absurdity of the reviews.

'I want to buy one just so I can leave a review,' one person wrote. Another said they loved that Lululemon was 'equally unserious' in its responses. 

Of course, not everybody has fallen for the 80-litre madness. One one-star reviewer pulled no punches, calling it 'the stupidest idea EVER!'

'Oh my god! I've literally lost all hope in Lululemon at this point,' they wrote, adding that the company needed 'a complete rebranding idea ASAP.