By Variety | Created at 2024-12-19 16:28:27 | Updated at 2024-12-20 19:33:58
1 day ago
Max is jumping on the year-in-review bandwagon and releasing its own Spotify Wrapped-esque marketing campaign revealing subscribers’ personal viewing habits throughout the year.
Launching Thursday, the “Max Rewind” offering will be pushed out across all adult profiles on the Warner Bros. Discovery-owned streamer through in-app notifications. Subscribers will then be able to access their personalized Max Rewind, described as “a shareable and colorful lookback at their watch history and community trends throughout the year.”
Per Max, “Each user will be assigned a character according to their watch history and will be given access to a curated collection page of recommendations for each Max character. Other elements that will be shared in the rewind include a subscriber’s top brand and genre, Max’s seasonal title highlights, their viewing pattern, and top avatars.”
While Max is likely most associated with HBO in consumers’ minds, the streamer includes content from across all of Warner Bros. Discovery’s linear brands and library of content, including Discovery, TLC, Food Network, ID, HGTV, Magnolia Network, Adult Swim/Cartoon Network, TBS, DC and more.
Some key takeaways from the data show what genres were most popular in what states (comedy in California vs. drama in New York) and how big a hit the the meerkat from “Crikey! It’s the Irwins” TV series and the “Pickle Rick” character from “Rick & Morty” are as chosen profile avatars among subscribers.
The recap also revealed Max’s highlighted programming for each season across the app: “March Madness,” “Quiet on Set” and “The Sopranos” last winter, “Hacks” “The Sympathizer” and “The Matrix” in the spring, “House of the Dragon,” “Industry” and “The Leftovers” in the summer, and “The Penguin,” “Dune: Prophecy” and “Friends” in the fall.
While 2024 marks the first year that “Max Rewind” has been available, the feature was tested with a “small subset” of users last year, according to Warner Bros. Discovery. Following that “successful” experiment, Max is now making the offering accessible to all global subscribers with adult-aged profiles.
“At Max, we are committed to creating exciting and immersive ways for our subscribers to engage with and discover our expansive content library,” says Pepper Chiavacci, Senior Vice President, Product Management. “Max Rewind is a creative way for our subscribers to celebrate their favorite titles, gain deeper insights into their viewing habits and develop community with other subscribers by sharing their rewinds and watching recommended titles from the collection page.”
See below for some examples of the “Max Rewind” recap.
