By GB News (World News) | Created at 2025-03-27 10:46:33 | Updated at 2025-03-30 14:50:53
3 days ago
Morrisons is set to open special "mums-only" checkouts across all its supermarkets this Mother's Day.
The initiative will see 497 dedicated Mums' Lanes operating on Sunday, 30 March for one day only.
These special checkouts aim to speed up the shopping experience and make mothers feel truly special on their day.
The lanes will be clearly marked with signage to ensure they can't be missed by mums doing the weekly shop.
Each mum visiting these special lanes will receive a free box of Guylian chocolates
PA
Morrisons hopes this will make shopping more enjoyable for mothers on their special day.
Each mum visiting these special lanes will receive a free box of Guylian chocolates, with nearly 50,000 boxes being given away nationwide.
Dedicated Customer Assistants will staff the checkouts, offering to scan items at a speed that suits each individual mother. Staff will also help with packing shopping if mums wish.
Children won't be forgotten either, as Morrisons staff will keep them entertained by asking them to identify different supermarket products.
Little ones will even be invited to see how the tills operate, making the experience enjoyable for the whole family.
Gareth Lloyd, Head of Marketing Events at Morrisons, explained the thinking behind the initiative.
"The reality is that many mums still end up doing chores like the weekly shop on Mother's Day even though it is supposed to be the day that they are spoiled!" he said.
"Therefore, we've launched Mums' Lanes in stores to give a little something back to all the mums shopping with us on their special day."
Morrisons hopes the special checkouts will make shopping more enjoyable for mothers
MORRISONS
The supermarket recognises that despite Mother's Day being a celebration, many mothers still find themselves running errands.
Customers can also earn rewards while picking up Mother's Day presents.
More Card members will receive 50 points when purchasing items like The Best chocolates, fudge, and products from the Market Street Cakeshop.
There's also an opportunity to earn 500 points when buying Giant Cookies. These rewards add extra value for families shopping for Mother's Day treats.
For those wanting additional information about Mother's Day offerings at Morrisons, details can be found on the supermarket's website at www.morrisons.com.
