MSNBC’s primetime lineup has worst January ever among demographic coveted by advertisers

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Posted on 01/31/2025 7:51:33 PM PST by george76

MSNBC averaged only 63,000 demo viewers between the primetime hours of 8-11 p.m. ET...

MSNBC’s primetime lineup finished with its smallest January audience ever among the advertiser-coveted demographic of adults aged 25-54.

The news-heavy month featured an alleged terrorist ramming a truck through New Year's revelers in New Orleans, shocking video of a Tesla Cybertruck exploding in front of Trump International Hotel Las Vegas, President Biden pardoning members of his family and political allies on his way out the door, President Trump’s inauguration, the fragile ceasefire between Hamas and Israel and other significant headlines as the Trump administration began with a flurry of executive orders.

Despite the busy month of major news, MSNBC averaged only 63,000 demo viewers between the primetime hours of 8-11 p.m. ET to finish No. 31 among cable offerings. By comparison, Fox News Channel averaged 353,000 demo viewers during primetime and ratings-challenged CNN even managed an average of 118,000 demo viewers to almost double MSNBC.

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Advertisers seek the 25-54 demo because media consumers in that age range generally have money to spend and are not necessarily locked into brand loyalties. Younger demos have less discretionary money to spend, and older demos are more established in their consumerism habits

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MSNBC averaged only 45,000 total day demo viewers, compared to 253,000 for Fox News and 80,000 for CNN. MSNBC finished behind 26 different cable options in the category.

When it comes to individual programs, 14 different Fox News programs beat MSNBC’s "The Rachel Maddow Show" among demo viewers.

(Excerpt) Read more at foxnews.com ...

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1 posted on 01/31/2025 7:51:33 PM PST by george76

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