October Prime Day is here: We found 100+ deals on Apple, Bose, Kindle, Lego, and Samsung favorites

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Another Amazon Prime Day is here. Prime Big Deal Days (aka "October Prime Day") runs Oct. 6 and 7, and deals are officially live, delivering major sales across all categories.

October Prime Day deals could be a chance to get some relief from the RAMageddon price hikes impacting the tech industry this year. For its part, Amazon increased the prices of nearly two dozen Kindles, Fire TV Sticks, Echo smart speakers, and eero routers this summer because of rising component costs. Seasonal sales like Prime Big Deal Days (and later Black Friday) could offset some of those markups.

We've sifted through hundreds of October Prime Day deals to find the best ones for you. With the sale ramping up, prices are dropping. Kindles are now on sale, and the AirPods Pro 3 are $70 off. We'll be regularly updating our picks throughout Prime Big Deal Days. You can also check out our guide to the top October Prime Day tech deals for more savings.

How do we choose deals? Mashable shopping reporters and editors regularly review the latest products from brands like Apple, Bose, Kindle, Ninja, Sony, and Samsung. We've also been covering major shopping events like Prime Big Deal Days for almost a decade. Before recommending a deal, we use price-tracking tools to make sure the product is at a compelling price, and we prioritize products with record-low discounts. We also check prices at other retailers (big-box stores like Target and Walmart are also hosting sales this week) so we can point you to the lowest price at any given moment, even if it's not at Amazon.

Deals marked with a ✅ are Mashable editor favorites and award winners. Deals marked with a strikethrough are no longer available.

Best headphone deal

Why we like it

For October Prime Day, we spotted the first deal on the second-generation Bose QuietComfort headphones. Mashable's audio expert Bethany Allard says that the Bose QuietComfort (2nd gen) are the best combination of comfort, noise cancellation, sound quality, and value in headphones right now. Currently, they're $319, down from $359 — a $40 saving that makes them an even better value.

However, we have to note a fantastic deal on the first-gen Bose QuietComfort headphones, which are 53% off for Prime Big Deal Days. As much as we love the new 2nd Gen model, that price is hard to beat.

More headphone deals

• JBL Tune 730BT headphones — $59.95 $89.95 (save $30)

• Sony WH-CH720N — $88 $179.99 (save $91.99)

• Beats Solo 4 wireless headphones — $99.95 $199.95 (save $100)

• Nothing Headphone (a) — $129 $199 (save $70)

• Beats Studio Pro — $149.95 $299.99 (save $150.04)

• Bose QuietComfort headphones (1st gen) — $169 $359 (save $190) ✅

• Sony WH-1000XM5 ANC headphones — $198 $248 (save $50) ✅

• Sony WH-1000XM6 ANC heapdhones — $378 $459.99 (save $81.99) ✅

More wireless earbuds deals

• Soundcore P30i by Anker noise-cancelling earbuds — $24.99 $49.99 (save $25) ✅

• Nothing Ear (3) — $99 $149 (save $50)

• Beats Fit Pro (1st Gen) sports earbuds — $124.95 $199.95 (save $75)

• Soundcore Sleep A30 Special — $168.99 $199.99 (save $32)

• Beats Powerbeats Pro 2 — $179.95 $249.95 (save $70)

• Google Pixel Buds Pro 2 — $189 $229 (save $39) ✅

• Technics EAH-AZ100 — $234.99 $299.99 (save $65)

• Sony WF-1000XM6 ANC Earbuds — $258 $329.99 (save $71.99)

Best Apple deal

Why we like it

The basic AirPods just got an upgrade with the new AirPods 5, and last year's Apple AirPods Pro 3 are back on sale. They were $234 in the lead-up to October Prime Day, but have since dropped to $179 — $70 off their $249 list price. The earbuds have ANC, a more comfortable, redesigned fit, and support for live translation with a compatible iPhone. They're a good pick for commuters and even measure your heart rate during workouts, which is great for athletes who love a good workout playlist.

More Prime Day Apple deals

AirPods deals

• Apple AirPods 4 — $79 $129.99 (save $50.99)

• Apple AirPods Max 2 — $429 $549 (save $120)

Apple Watch deals

• Apple Watch SE 3 (GPS, 40mm) — $199 $249 (save $50) ✅

• Apple Watch Series 12 (GPS, 42mm) — $349.99 $399.99 (save $50) ✅

• Apple Watch Ultra 3 (GPS + Cellular, 46mm) — $699.97 $899 (save $199.03)

iPad deals

• Apple iPad (A16, 128GB, WiFi) — $399 $449 (save $50)

• Apple iPad Pro, 13-inch (M4, WiFi, 512GB) — $1,299 $1,499 (save $200)

• Apple iPad Pro, 11-Inch (M4, WiFi, 2TB, nano-texture glass) — $1,899 $2,099 (save $200)

Deals on MacBooks

• Apple MacBook Air, 13-inch (M5, 16GB RAM, 512GB SSD) — $1,099 $1,299 (save $200)

• Apple MacBook Air, 13-inch (M5, 16GB RAM, 1TB SSD) — $1,399 $1,599 (save $200)

• Apple MacBook Pro, 14-inch (M5, 16GB RAM, 1TB SSD) — $1,839 $1,999 (save $160) ✅

• Apple MacBook Pro, 16-inch (M5 Max, 48GB RAM, 2TB SSD) — $4,499 $4,999 (save $500)

Deals on Apple accessories

• Apple MagSafe Charger — $39.99 $49 (save $9.01) ✅

• Apple Pencil USB-C — $69.98 $79 (save $9.02)

• Apple AirTag 2 (4-pack) — $89 $99 (save $10) ✅

Best Kindle deal

Why we like it

"If you've been patiently waiting for Kindle deals to drop, the wait is over. The Kindle Paperwhite Signature Edition is my favorite e-reader, the one I use every day. With 32GB of storage, it has space for thousands of books. It also has an auto-adjusting front light and wireless charging. It's exceptionally fast, too, with smooth page turns and quick-loading books in my experience.

"In August 2026, the e-reader's MSRP rose to $249.99 from its previous list price of $199.99. Now, the Paperwhite Signature Edition has dropped back down to $169.99. That's 32% off its new list price, a saving of $80 — or $30 compared with its old list price. I'd typically advise you to buy the standard Paperwhite, but right now, it's more expensive than the Signature Edition.

"Plus, when you buy a new Kindle, check whether you're eligible for three free months of Kindle Unlimited with your purchase. Check the renewal terms before signing up." — Joseph Green, Mashable Global Shopping Editor

More Kindle deals

• Amazon Kindle (16GB) — $103.99 $149.99 (save $46)

• Amazon Kindle Paperwhite Kids — $169.99 $229.99 (save $60)

• Amazon Kindle Paperwhite — $149.99 $199.99 (save $50)

• Amazon Kindle Colorsoft (16GB) — $189.99 $289.99 (save $100)

• Amazon Kindle Scribe (32GB) — $379.99 $499.99 (save $120)

• Amazon Kindle Scribe Colorsoft (32GB) — $479.99 $629.99 (save $150)

Best Amazon device deal

Why we like it

Kindles aren't the only Amazon devices on sale: You'll also find deals on Amazon's Echos, Fire TVs, and tablets. Our favorite deal is on the Amazon Echo Dot, which is down to just $39.99. That's not the lowest price we've ever spotted, but it's still worth a look if you need a compact smart speaker.

It's also compatible with Alexa+, Amazon's AI assistant, which helps you do everything from meal planning to booking dinner reservations.

More Amazon device deals

Echo devices

• Amazon Echo Glow — $22.99 $29.99 (save $7)

• Amazon Echo Show 5 — $59.99 $99.99 (save $40)

• Amazon Echo Dot Max — $79.99 $119.99 (save $40)

• Amazon Echo Show 11 — $149.99 $249.99 (save $100)

• Amazon Echo Show 21 — $349.99 $499.99 (save $150)

Fire tablets

• Amazon Fire HD 10 (32GB) — $72.99 $154.99 (save $82)

• Amazon Fire HD 8 (64GB) — $79.99 $129.99 (save $50) ✅

• Amazon Fire HD 8 Kids (64GB) — $94.99 $169.99 (save $75)

Fire TV devices and accessories

• Amazon Fire TV Stick HD — $15.99 $39.99 (save $24)

• Amazon Fire TV Stick 4K Select — $17.99 $49.99 (save $32)

• Amazon Fire TV Stick Voice Remote Pro — $19.99 $34.99 (save $15)

• Amazon Fire TV Stick 4K Plus — $37.99 $69.99 (save $32)

• Amazon Fire TV Stick 4K Max — $44.99 $84.99 (save $40)

• Amazon Fire TV Cube — $89.99 $199.99 (save $110)

Blink cameras

• Blink Mini Pan-Tilt Camera — $23.99 $39.99 (save $16)

• Blink Outdoor 4 Floodlight Camera — $39.99 $99.99 (save $60)

• Blink Outdoor 4 (5+camera system) + Battery Doorbell — $104.99 $369.98 (save $264.99)

Smart home

• Amazon Smart Plug — $12.98 $24.99 (save $12.01)

• Amazon Smart Air Quality Monitor — $46.99 $69.99 (save $23)

• Amazon Smart Thermostat — $56.99 $79.99 (save $23)

Best TV deal

Why we like it

"While the S95H OLED from Samsung is my personal dream TV, for most people, the 2026 model S90H is the much better choice. It still has an ultra-premium OLED display and an ultra-fast processor to support gaming, upscaling, and smart features. Best of all, it's never been priced this low. Its $400 discount makes this one of the best Amazon Prime Day TV deals I've found so far." — Timothy Werth, Mashable Tech Editor

More TV deals

Under 50-inch TV deals

• Amazon Ember 40-inch 2-Series Fire TV — $179.99 $249.99 (save $70) ✅

• Roku 43-inch Select Series 4K TV — $179.99 $249.99 (save $70)

• Sony 48-inch Bravia 6 OLED 4K TV — $998 $1,299.99 (save $301)

50 to 55-inch TV deals

• Insignia 50-inch F50 4K TV — $159.99 $299.99 (save $140)

• Samsung 55-inch M70H Mini-LED 4K TV — $299.99 $347.99 (save $48)

• Amazon Ember 55-inch Artline QLED 4K TV — $499.99 $899.99 (save $400) ✅

• Hisense 50-inch S7 Canvas Hi-QLED 4K TV — $697.99 $1,299.99 (save $602)

• Samsung The Frame 55-inch LS03F 4K QLED Art TV —  $697.99 $1,097.99 (save $400) ✅

• LG 55-inch LX7B Gallery Mini LED 4K TV — $699.99 $1,299.99 (save $600)

65-inch TV deals

• Roku 65-inch Plus Series QLED 4K TV — $429.99 $649.99 (save $220)

• Hisense 65-inch E7 Mini-LED Hi-QLED 4K TV — $579.99 $999.99 (save $420)

• Toshiba 65-inch G700 ArtVision QLED 4K TV — $999.99 $1,297.99 (save $298)

• Hisense 65-inch S7 Canvas Hi-QLED 4K TV — $949.99 $1,999.99 (save $1,050)

• Samsung 65-inch S85H OLED 4K TV — $1,297.99 $1,999.99 (save $702)

• TCL 65-inch QM8L SQD-Mini-LED QLED 4K TV — $1,197.99 $2,499.99 (save $1,202) ✅

• Samsung 65-inch S90H OLED 4K TV — $1,497.99 $1,897.99 (save $400) ✅

• Sony 65-inch Bravia 8 II QD QLED 4K TV — $2,498 $3,299.99 (save $801.99)

75-inch TV deals

• Samsung 75-inch M70H Mini-LED 4K TV — $547.99 $729.99 (save $182)

80 to 85-inch TV deals

• Hisense 85-inch S7 Canvas Hi-QLED 4K TV — $1,797.99 $3,999.99 (save $2,202)

• TCL 85-inch QM8L SQD-Mini-LED QLED 4K TV — $2,297.99 $3,999.99 (save $1,702)

Over 85-inch TV deals

• Hisense 100-inch E7 Mini-LED Hi-QLED 4K TV — $1,697.99 $2,999.99 (save $1,302)

• TCL 98-inch QM7L SQD-Mini-LED QLED 4K TV — $2,197.99 $3,999.99 (save $1,802)

Best home and kitchen deal

"Right now, you can find a ton of excellent Prime Day deals on Ninja, Vitamix, and Breville appliances, but I have to give it up for this under $50 deal. After all, does anything say fall is here more than a decorative gourd? That's a rhetorical question, of course. And this isn't just decorative. You can use the baking dish in the microwave and oven for pumpkin-shaped treats." — Timothy Werth, Mashable Tech Editor

More Prime Day home and kitchen deals

• Ninja Professional Blender 2.0, 1,200W — $79.99 $109.99 (save $30)

• Brooklinen 100% Turkish Cotton Bath Towels, 2-piece — $87.20 $109 (save $21.80) ✅

• Brooklinen Sateen 4-piece Sheet Set, Queen — $119.40 $199 (save $79.60) ✅

• Nespresso Vertuo Pop+ Deluxe Pod Espresso Maker — $133.99 $199.95 (save $65.96)

• Ninja PossibleCooker PRO Plus 9-in-1 slow cooker — $139.99 $179.99 (save $40)

• Vitamix 5-Speed Immersion Blender bundle — $149.95 $199.95 (save $50) ✅

• Ninja Creami Ice Cream Maker — $169.99 $219.99 (save $60) ✅

• Ninja Crispi Pro Glass Air Fryer, 6 quarts — $249.90 $299.99 (save $50.09) ✅

• Vitamix Propel Series 510 Professional Blender — $299.95 $499.95 (save $200) ✅

Best outdoor deal

Why we like it

"Yeti coolers are the gold standard of outdoor coolers for a reason: They're strong enough to stand up to a grizzly bear (yes, they're actually bear-tested) and can hold ice for days on end. I've personally tested Yeti coolers, temperature gun in hand, to verify they perform as advertised, and I haven't been disappointed yet.

"These coolers only go on sale during big shopping events like Prime Day and Black Friday, and only in select colorways. This year, you can grab this cool limited edition colorway for 25 percent off its usual price." Timothy Werth, Mashable Tech Editor

More outdoor deals

Cooler deals

• Igloo Trailmate Cooler (50 quart) — $99.99 $119.99 (save $20)

• Coleman Marine Cooler (100 quart) — $99.99 $134.99 (save $35)

• Igloo Maxcold Glide (110 quart) — $132.98 $179.99 (save $47.01)

• Yeti Roadie 15 (tropical pink) — $160 $200 (save $40)

• Ninja FrostVault (Spanish moss, 50 quart) — $199.99 $249.99 (save $50)

Camping deals

• Coleman Sundome 4-Person Camping Tent — $81.68 $117.91 (save $38.31) ✅

• Coleman Triton 2-Burner Propane Stove — $89.99 $129.99 (save $40)

• Kelty Trash Pak — $90.93 $129.95 (save $39.02)

• Sea to Summit Frontier Ultralight One Pot Cook Set — $99.95 $114.95 (save $15)

• Jackery SolarSaga 40W Air — $99 $129 (save $30)

• Renogy 100W Portable Solar Panel — $109.99 $124.99 (save $15)

• Klymit Insulated Double V Inflatable Sleeping Pad — $136.11 $179.99 (save $43.88)

• Coleman 4-Person Instant Cabin — $149.99 $218.49 (save $68.50) ✅

• Therm-a-Rest NeoAir Xlite NXT Ultralight Camping Pad — $199.95 $239.95 (save $40)

• Big Agnes Copper Spur HighVolume Ultralight Tent (2 person) — $467.96 $599.95 (save $131.99)

Best power station deal

Why we like it

"One of the major benefits of a portable power station is the ability to recharge using solar power. The EcoFlow Delta 3 Classic bundle with a 220W solar panel is a great choice for October Prime Day. You'll get the 1,024Wh portable power station with a 1,800W output that can power even big appliances like fridges. It has X-Boost providing up to 2,600W for higher-power devices.

Mashable Deals

"With full sun, EcoFlow says the Delta 3 Classic can recharge in about six hours with the 220W solar panel. Of course, you can also recharge using standard wall power or a generator. When plugged into a wall outlet, the EcoFlow can reach 80 percent capacity in just 45 minutes." — Lois Mackenzie, Mashable Contributor

More power station deals

• Jackery Explorer 300 — $239 $289 (save $50) ✅

• Anker Solix C1000 Gen 2 — $469.99 $599 (save $129.01) ✅

• Jackery HomePower 1000 v2 — $499 $649 (save $150) ✅

• Bluetti Elite 100 V2 with 200W Solar Panel — $649.99 $999 (save $349.01)

• Jackery Solar Generator 1000 v2 and 200W Solar Panel — $664 $879 (save $215)

• Anker Solix S2000 — $679.99 $1,199 (save $519.01)

• Bluetti FridgePower — $849 $1,499 (save $650)

• Jackery Explorer 2000 v2 — $849 $999 (save $150) ✅

• Bluetti Elite 200 V2 — $899 $1,199 (save $300) ✅

• Ecoflow Delta 2 Max — $1,029 $1,399 (save $370)

• Bluetti Elite 300 — $999 $1,499 (save $500)

• Jackery HomePower 3000 — $1,269 $1,499 (save $230)

• Jackery HomePower 3600 Plus — $1,538.04 $1,899 (save $390.06)

• Anker Solix F3800 — $2,479.99 $2,799.99 (save $320)

Best vacuum deal

Why we like it

"Year after year, this Shark stick vacuum is one of the best Prime Day deals on vacuums, and I'm glad to see it back on sale for Prime Big Deal Days. One of our former reporters swore by this vacuum, calling it a literal 'game-changer' for his dog-hair-filled New York City apartment. It has a brush head that's designed to make pet hair disappear, and you can't go wrong with a 50% discount, can you?" Timothy Werth, Mashable Tech Editor

More Prime Day vacuum deals

• Dyson V10 Konical Cordless Vacuum — $399.99 $499.99 (save $100)

• eufy C28 Robot Vacuum Cleaner and Mop Combo — $449.99 $799.99 (save $350)

• Dreame L40 Ultra Gen 2 Robot Vacuum and Mop — $449.99 $749.99 (save $300)

Best memory and SSD deals

Why we like it

"SanDisk is a favorite of mine when buying memory products, and I use their Extreme portable SSDs to back up my own photo and video collection. (As a tech editor, I take a lot of photos and videos.) Thanks to RAMageddon, you have to take any opportunity you can find to save on portable SSDs, flash drives, microSD cards, and hard drives. Already, some of SanDisk's most popular memory products are on sale, like their microSD Express card for the Switch 2 and the new version of their popular Extreme drive." — Timothy Beck Werth, Mashable Tech Editor

More SSD and hard drive deals

MicroSDs

• SanDisk 128GB High Endurance Video microSDXC — $36.99 $60.99 (save $24)

Portable SSDs

• SanDisk 500GB Portable SSD — $109.99 $128.99 (save $19)

• Samsung T7 Portable SSD 1TB — $229.90 $274.99 (save $45.09)

• Samsung T9 Portable SSD 2TB — $979.99 $1,144.99 (save $165)

Portable HDDs

• Seagate 2TB Portable Hard Drive — $119.99 $149.99 (save $30)

Internal hard drives

• Samsung SSD 990 PRO 2TB, PCIe 4.0 M.2 2280 — $389.99 $639.99 (save $250) ✅

Best fitness tracker and smartwatch deal

Why we like it

Many runners believe Garmin is the gold standard of smartwatches and fitness trackers. And for Amazon Prime Big Deal Days, you can grab the Garmin Vivoactive 5 for just $181.97. That saves you over $118 off its retail price.

The Vivoactive 5 features an AMOLED display and up to 11 days of battery life in smartwatch mode, so you can wear it around the clock. It provides Body Battery energy monitoring along with a sleep score and personalized tips to improve your sleep. Plus, it has more than 30 built-in sports apps.

Best Lego deal

Why we like it

"If you've got a Lego Smart Brick on hand, this deal is well worth checking out: Lego's Star Wars SMART Play: Millennium Falcon set has plummeted to its lowest-ever price at Amazon for Prime Big Deal Days.

"This Lego set does not come with the Lego Smart Brick, but it is compatible with it. If you already have one that comes included with the All-in-One sets, then you'll be able to enjoy the sounds of the Millennium Falcon and crew from this 885-piece build. As for what crew comes with the set, you'll get SMART Han Solo, SMART Chewbacca, SMART Luke Skywalker, and SMART C-3PO minifigures, alongside four SMART Tags to use with the Smart Brick." — Hannah Hoolihan, Mashable Contributor

More Lego deals

• Lego City Advent Calendar 2026 — $25 $34.99 (save $9.99)

• Lego Botanicals Flowering Cactus — $26.37 $34.99 (save $8.62)

• Lego Super Mario: Mario Kart — Interactive Mario & Standard Kart — $29.39 $54.99 (save $25.60)

• Lego Botanicals Succulents — $34.99 $49.99 (save $15)

• Lego Star Wars Advent Calendar 2026 — $35 $44.99 (save $9.99)

• Lego Marvel Advent Calendar 2026 — $35 $44.99 (save $9.99)

• Lego Super Mario: Mario Kart — Wario & King Boo — $34.97 $49.99 (save $15.02)

• Lego Star Wars Darth Vader Bust — $39.99 $49.99 (save $10)

• Lego Star Wars SMART Play: Yoda’s Hut and Jedi Training — $49.99 $69.99 (save $20)

• Lego Botanicals Hibiscus Flower — $55.95 $69.99 (save $14.04)

• Lego Star Wars SMART Play: Mos Eisley Cantina — $63.95 $79.99 (save $16.04)

• Lego Super Mario: Mario Kart Baby Peach & Grand Prix Set Home Circuit — $63.99 $79.99 (save $16)

• Lego Star Wars: Andor K-2SO Security Droid — $71.99 $89.99 (save $18)

• Lego Star Wars SMART Play: Millennium Falcon — $79.95 $99.99 (save $20.04)

Best streaming and subscription deal

Why we like it

Right now, eligible Prime members can get four months of Audible Standard for $0.99 per month — $3.96 total. On top of that, you get a free $20 credit to spend on the title(s) of your choice.

Your membership lets you download one audiobook per month. including classics, new releases, and BookTok faves like the ACOTAR series. And if 99 cents feels a little high, you can also sign up for a 30-day free trial.

More Amazon subscription deals

• Kindle Unlimited — 3 months free

• Amazon Music Unlimited — 4 months free with Prime

• Grubhub+ is free with Prime. Enjoy unlimited $0 food delivery fees on eligible orders. Terms & additional fees apply.

• Buy or lease a new car, get a $1,500 gift card for free with Prime

Best DJI deal

More DJI deals

• DJI Mic 3 (2 TX + 1 RX + Charging Case) — $259 $329 (save $70)

• DJI Osmo Pocket 3 Vlogging Camera — $395 $499 (save $105)

• DJI Osmo Pocket 3 Vlogging Camera creator bundle — $406 $532 (save $126)

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