Opera Philadelphia brings opera to first-time viewers by lowering ticket prices

By CBS (Entertainment) | Created at 2024-10-29 21:36:36 | Updated at 2024-11-05 19:54:08 1 week ago
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Opera Philadelphia brings opera to first-time viewers by lowering ticket prices - CBS News

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Opera Philadelphia is lowering ticket prices to make opera more relevant and accessible. The move is drawing in some first-time audiences and boosting revenue. Scott MacFarlane goes backstage to explore this innovative strategy.

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