Operation Santa Claus: Hong Kong conglomerate upholds steadfast charity support

By South China Morning Post | Created at 2024-12-19 03:01:33 | Updated at 2024-12-19 06:07:42 3 hours ago
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One of Hong Kong’s major philanthropic-focused conglomerates has donated HK$200,000 (US$25,700) to a local Christmas charity drive this year.

John Swire and Sons (Hong Kong), the holding company for publicly-listed conglomerate Swire Pacific, also donated the same amount to Operation Santa Claus (OSC) in 2023.

It has supported the annual fundraising initiative, which is jointly organised by the South China Morning Post and public broadcaster RTHK, since 1995.

“Swire has been part of the Hong Kong community for over 150 years, and we are committed to serving this city that, in turn, has helped us thrive,” said James Tong, the holding company’s director of group public affairs.

“Giving back is in Swire’s DNA, which is why we are delighted to continue supporting Operation Santa Claus to encourage the spirit of giving love and care to the people around us.”

He said this year’s OSC tagline, “#EveryoneCanBeASantaClaus”, was very meaningful because it encouraged people to embrace the spirit of giving.

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