By Daily Mail (U.S.) | Created at 2025-03-23 20:46:22 | Updated at 2025-03-25 17:47:35
1 day ago
Outrage poured in as a baby bassinet company is accused of demanding their product back back following the death of an influencer's newborn baby.
Influencer Brooklyn Larsen unexpectedly lost her newborn baby boy Rocky in November of last year, however, beforehand she had received a $1700 SNOO bassinet from Happiest Baby, arranging to deliver content featuring the item.
Now, the brand has faced backlash from social media users berating the company for their allegedly insensitive handling of their partnership with the influencer.
'Boycott Happiest Baby. Case closed,' one user commented.
'Telling her management "Hey, we will take it back if having it there is too much on her" is different than demanding it back 6 times lmao they messed up and now they're doing damage control,' another said.
Brooklyn's sister, Kenna Bangerter, posted on Instagram that she was 'super disappointed' in the brand during the 'unimaginable time' her sister is experiencing.
'Namely @happiest_baby - who sent my sister a baby bassinet after my sister said she would tag them in content with her newborn baby. after sending an email regarding the content she wasn't able to send - because her baby passed away - they demanded she send the bassinet back. the empty bassinet, still sitting next to her bed,' Bangerter wrote.
The influencer's sister claimed the brand demanded the bassinet back because she didn't 'deliver the content.'
Influencer Brooklyn Larsen unexpectedly lost her newborn baby boy Rocky in November of last year, however, beforehand she had received a bassinet from Happiest Baby who then allegedly demanded the SNOO back
'Namely @happiest_baby - who sent my sister a baby bassinet after my sister said she would tag them in content with her newborn baby. after sending an email regarding the content she wasn't able to send - because her baby passed away - they demanded she send the bassinet back. the empty bassinet, still sitting next to her bed,' Bangerter wrote
Now, the brand has faced backlash from social media users berating the company for their allegedly insensitive handling of their partnership with the influencer. 'Boycott Happiest Baby. Case closed,' one user commented
'I want you to think about why she couldn't deliver the content. I'm absolutely disgusted by a BABY brand who promotes support for moms & babies - that doesn't have the decency to give her the space to grieve the bassinet she never got to fill,' Bangerter continued.
'It's all business for brands like these, you know? I used & have promoted this company for years & now I feel regretful I ever did,' she added, praising companies who have supported her sister despite being unable to deliver content during her grief.
The brand commented a statement on Instagram and said: 'We were devastated to learn of Rocky's passing. In December we sent flowers to Brooklyn's home, and shared our condolences in a note to her manager (with whom we communicated). Content was never a consideration, and at no time did we mention anything about content or obligations since her loss.
'We offered her team (not her directly, to respect her privacy) to set up a courier pickup to help alleviate a potentially painful trigger. In our experience, some grieving families prefer to have certain items removed from their homes.
'Our entire mission is to support families, and it pains us to know that Brooklyn's experience with us did not reflect that. We have apologized directly to Brookyln for any additional hurt we may have caused. The well-being of families is and always will be out utmost priority.'
However, Bangerter commented on a TikTok video and claimed, 'SIX e-mails demanding the bassinet back isn't an offer...'
One user commented on TikTok that the company's 'apology' was 'basically saying the sister is lying and overreacting.'
'Some people may want to remove things when they grieve, but if she wanted to remove/return it, I’m sure she would have told the company. they should have let her make that decision, not made it for her,' another said.
Brooklyn's sister, Kenna Bangerter, posted on Instagram that she was 'super disappointed' in the brand during the 'unimaginable time' her sister is experiencing. The influencer's sister claimed the brand demanded the bassinet back because she didn't 'deliver the content'
Another user wrote: 'I'm sorry 6 EMAILS? 6??? all bc they "wanted to help remove potential triggers for her" like they would know how she was feeling??'
'As someone who lost a child this is so wrong I still have ALL my daughter[s] stuff untouched not all grieving parents get rid of stuff after passing,' another wrote.
Brooklyn posted on Instagram a series of photos and a long heartfelt message of her baby boy Rocky's funeral.
'Two months without our boy, Rocky. Two months of sleepless nights and more tears than I’ve ever cried. Two months spent wondering what milestones he would’ve hit by now and how many rolls he’d have on his precious body,' Brooklyn wrote.
'Two months of trying to explain to Rome why his little brother passed just hours before he was in my arms, while still grappling with that reality myself. Two months of asking, why us? Why him? The ache hasn’t gotten any lighter.'
Happiest Baby commented with two white hearts, which one user responded with, 'a heart but send the bassinet back? shame shame on you guys.'
