By Daily Mail (U.S.) | Created at 2024-11-14 12:41:56 | Updated at 2024-11-22 04:02:45
1 week ago
PETA is urging meat eaters to turn to veganism in their first live action advertisement which takes a dark turn.
The animal charity, based in Virginia, released the clip exclusively to FEMAIL today and it follows a young girl and her friendship with a cow named Kiwi.
The child is filmed walking around the fields while practising playing the trumpet, when she leans over the gate and connects with a curious cow, who moos back to the song.
The advertisement shows the girl visiting her new friend on several occasions, as the sound appears to connect the pair together.
But when Christmas rolls around, the child - who has decorated her hair and instrument with tinsel - goes to the field with her mother, only to find that Kiwi has disappeared.
The animal charity released the clip exclusively to FEMAIL today and it follows a young girl and her friendship with a cow named Kiwi
She continues to play the trumpet, hoping she will eventually see her pal.
But the next shot shows Kiwi being taken into the lorry by a whistling farmer, indicating she is about to be taken to the abattoir to be slaughtered for meat.
It ends with the door slamming shut on the truck, and the message: 'Everyone deserves a Merry Christmas. Please leave animals off your plate.'
Created in collaboration with creative agency Atomic London and filmed at Hillside Animal Sanctuary, the advertisement will run in cinemas nationwide from 1 December
Cows are naturally curious animals who tend to stop and listen intently to any peculiar noises.
The non-profit organisation said millions of cows are sent to slaughterhouse every year and want the public to eat vegan nut roast this year, not roast beef.
They said workers 'shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throat, often while they’re still conscious.'
PETA Vice President of Programmes Elisa Allen said: 'Children have a natural empathy for animals, but many young people – and adults, too – may not think about the fact that their holiday roast came from playful, loving cows, who are easily befriended.
Cows are naturally curious animals who tend to stop and listen intently to any peculiar noises
The advertisement shows the girl visiting her new friend on several occasions, as the sound appears to connect the pair together
When Christmas rolls around, the child - who has decorated her hair and instrument with tinsel - goes to the field with her mother, only to find that Kiwi has disappeared
But the next shot shows Kiwi being taken into the lorry by a whistling farmer, indicating she is about to be taken to the abattoir to be slaughtered for meat
The PETA ad ends with the door slamming shut on the truck from Kiwi's point of view
The non-profit organisation said millions of cows are sent to slaughterhouse every year and want the public to eat vegan nut roast this year, not roast beef
'PETA encourages everyone to show goodwill to by choosing a delicious vegan feast this Christmas and beyond.'
PETA's advert is the latest in a line of festive offerings created by retailers and organisations as they go head-to-head in the battle of the Christmas ads.
This year, the John Lewis Christmas advert returned once again with a festive tearjerker that viewers have come to expect.
The heartwarming commercial, which launches on social media today and on TV on Friday, transports viewers on a magical journey that follows a sister's emotional quest for the perfect Christmas gift.
Unlike other years, the British retailer has decided to forgo creating a cover song for the two-minute clip and is instead offering the general public the chance to become the next John Lewis cover star.
On November 15, a nationwide search for aspiring musicians to cover Ashcroft's melody will be launched and the winner's version will be released on TV on Christmas Day.
