Skiers slam Kim Kardashian's Skims brand for 'dangerous' North Face collaboration

Skiers are upset with Kim Kardashian's loungewear line Skims for its 'dangerous' North Face collaboration, calling out the collab on social media.

The reality star, 44, modeled styles from the ski wear collaboration on Friday, including thermal tops, ski suits, puffer jackets, a corseted bodysuit, leggings, and dark goggles. 

The tag line is 'Performance winter wear tailored to your curves' and prices range from $60 to $1,200. 

'THE NORTH FACE x SKIMS limited edition collection of jackets, ski suits, and base layers launches Tuesday, December 10 at 6AM PT on SKIMS.com, in SKIMS stores, and in select The North Face stores,' Kim wrote on social media.

The Keeping Up With the Kardashian alum is a skier herself and told Women's Wear Daily, 'The collection is a combination of functional and flattering apparel solutions for the season.' 

However, some skiers were upset by the sold-out collaboration with the outdoors brand, because they claimed the neutral outerwear wasn't safe.

If there's an emergency, skiers will blend in with their surroundings. 

TikTok content creator Dani Lola made a video that received 4.9 million views titled 'Skims x North Face is dangerous,' and showed off the nude puffers, leggings, and ski masks in the background. 

'If you actually go on the mountain, everyone knows you're supposed to wear colors  - where if you fall in the snow, if there's an avalanche, people will find you,' Dani, who's based in Los Angeles, explained. 

The fashion and pop culture focused creator said in case of emergency, people will think skiers in these neutral brown outfits are bark, rocks, dirt, or sticks. 

'I am too poor to have known this, so thank you,' one commenter wrote. 

'They also don't look warm at all,' another chimed in. 

'As a Norwegian, who is a professional skier, this is totally correct. You need to wear bright colors, especially if you're out skiing you can fall in a way where you just can't move,' one skier agreed. 

'Okaayyy but be f**king for real people are gonna be buying these for fashion and not really skiing,' a fashion fan pointed out. 

People shared their own horror stories about getting stuck in neutral or white colors with emergency rescue unable to find them.  

'Having had an accident while skiing I was told by rescuers that my white ski suit delayed them finding me,' another person shared. 

'Okay people are making fun of you but I literally had to be airlifted off of a ski hill when I broke my femur snowboarding and it took forever for them to find me even though my brother waved at them,' one said. 

Another person explained, 'This should apply for anything you do in nature tbh. Doesn't matter if it's skiing, swimming or hiking. Make sure you are able to be seen if something happens to you!' 

'Just because you wanna wear white on the ski slopes, you do you,' Dani said in a follow-up video, before encouraging people to dress their children in bright colors and patterns in case of emergency. 

Dani said while people don't think a skiing or snowboarding emergency will happen to them, it's easy to hit soft snow with impact and go deep into the snow and get buried. 

In that case, Dani explained it's best your boot or helmet is bold and bright so it stands out in the snow. 

Dani also said the coats are 'really short and really thin,' so people will be 'cold and wet' when they fall. 

'You're gonna get a cold, that's all I'm saying,' she told her followers. 

'They don't even look warm,' one commenter pointed out. 

Despite the complaints, the collaboration sold out quickly, with Instagram commenters saying that they put items in their carts that disappeared under two minutes before they could even check out.