Sonys 100-inch Bravia 3 II LED 4K TV is down to its record-low price at Amazon — save over $1,000 this weekend

By Mashable | Created at 2026-10-09 11:35:11 | Updated at 2026-10-09 14:43:00 3 hours ago

This TV has dropped below $2,000, but not for long.

 By 

Hannah Hoolihan

 on October 9, 2026

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sony 100-inch bravia 3 II led 4k tv against a pink and purple background

Credit: Mashable Photo Composite/Sony

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SAVE OVER $1,000: As of Oct. 9, the Sony 100-inch Bravia 3 II LED 4K TV has hit its lowest-ever price of $1,998 at Amazon. That's $1,101.99 off its full price of $3,099.99.


$1,998 at Amazon
$3,099.99 Save $1,101.99

Sony's 100-inch Bravia 3 II LED 4K TV is an impressive upgrade if you've been shopping around for a new screen. While it normally comes with a hefty price tag of $3,099.99, Amazon is offering a huge discount right now, dropping it down to $1,998 for a limited time.

This saves you a whopping $1,101.99 overall, which is very exciting, but it also marks the lowest-ever price at Amazon. If this Sony screen's sleek 100-inch 4K display feels like a must-have addition to your home, this is the perfect time to pick it up.

Alongside the aforementioned massive screen size and crisp 4K resolution, this Sony TV has plenty of other exciting specs to shout about. When it comes to picture and sound quality, it supports Dolby Vision and Dolby Atmos, which enhance colors and audio on-screen, creating a more immersive feel while you watch. Its XR Processor can also optimize color, contrast, and clarity thanks to AI scene recognition.

Since it's a Sony TV, PlayStation users also get to enjoy exclusive features called Auto HDR Tone Mapping and Auto Genre Picture Mode, which help optimize picture quality in the games you play. Plus, the 120Hz refresh rate ensures you experience smooth, fluid action without blur or lag dragging you down. And on top of all that, it's also a smart Google TV, which is great news for those who love to stream.

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This Sony 100-inch Bravia 3 II LED 4K TV may not be on sale for long, so act fast to save at Amazon.

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Hannah Hoolihan is a freelance writer with Mashable. She’s written for various entertainment websites since 2017, covering everything from tech to games to film. You’ll currently find her work on IGN and Fangoria alongside Mashable, but she also has bylines at Rock Paper Shotgun, Collider, Screen Rant, and more. When she’s not writing, she enjoys catching up with the latest films and shows — horror, in particular — and has a deep love of FromSoft games, which she continues to happily replay.

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