Spotify unveils a new payout model for creators with popular videos

Spotify is aiming to give YouTube some competition with its new partner program for video creators and content that goes viral. The music and podcast app announced a new “Partner Program” that monetizes audio and video beyond income from advertising starting on January 2, 2025.

The new monetization program pays Spotify creators in two ways. Creators can earn a share of ad revenue from their content on all platforms through its Partner Program. They can also earn money through monthly podcast subscriptions that “allow listeners to support creators directly in return for exclusive bonus content and perks.”

Both tiers also come with eligibility requirements. The Spotify Partner Program requires participants to host and upload their content through its Spotify for Creators platform, have streamed 10,000 hours and at least 2,000 unique views in a 30-day period and published at least 12 episodes. Subscriptions will be open to content creators who have at least two published episodes and at least 100 unique Spotify listeners in a 60-day period. The new programs will be available for subscribers in the US, UK, Canada and Australia next January.

Spotify has taken other steps to make its video and music content more accessible and mainstream. The music and video streamer integrated with TikTok and Instagram so users can post tracks on the social media sites.