By Africa.com | Created at 2024-12-10 09:41:40 | Updated at 2024-12-22 03:03:55
1 week ago
Spotify Wrapped 2024 has arrived, offering users a visually engaging recap of their top songs, artists, and genres from the year. But beyond its aesthetic appeal, Wrapped taps into our deep-seated desire to understand ourselves. This desire for reflection can be explained through three psychological theories — self-concept, social comparison, and social connection. Self-concept addresses our views of ourselves. By providing us with a reflection of our experiences and emotions through the music we listened to over the course of the year, Wrapped acts as a mirror of identity and propels us towards self-actualization. Sharing these insights with those around us aligns with the theory of social comparison. By sharing our Wrapped, we subtly engage in social dialogue and compare ourselves to those around us. Finally, Wrapped fulfills the theory of social connection. Sharing our Wrapped lists can help us find those most like us – our tribes, thereby satisfying the innate human need for belonging.
SOURCE: DAILY MAVERICK
