By The Washington Times (U.S.) | Created at 2026-08-06 18:56:06 | Updated at 2026-08-06 21:45:02
4 hours ago
Sydney Sweeney’s American Eagle partnership is expanding into wildfire relief for her home state of Washington, according to TMZ, which reported Wednesday that the retailer will let shoppers donate to relief efforts at checkout.
Starting Friday and running through Aug. 31, American Eagle customers shopping online or in stores can round up their total or contribute an amount of their choosing, with proceeds going to Second Harvest, according to the outlet. TMZ reported the initiative comes as Ms. Sweeney and her boyfriend, music executive Scooter Braun, remain on the ground in the Spokane area, where they have been delivering meals to firefighters and helping displaced families secure food and shelter. The couple has also volunteered with Second Harvest and World Central Kitchen.
The relief push comes as more than 1,500 firefighters from two dozen states battle the Spokane Complex Fire, which has scorched more than 10,000 acres, damaged or destroyed nearly 850 structures and forced tens of thousands of residents to evacuate since breaking out over the weekend. The Old Trails and Autumn Lane fires were each 13% contained as of midweek, with the Fairview fire at 5%. Washington Gov. Bob Ferguson called the disaster likely the worst in Spokane’s history.
A 37-year-old Spokane man, Aaron Farinacci, has been arrested on suspicion of first-degree arson in connection with the largest of the three blazes, the Old Trails Fire. Authorities said a witness spotted him kneeling near the area where the fire started, and he was found in possession of waterproof matches and a butane lighter. He is being held on $1 million bond.
Ms. Sweeney, who grew up in Spokane, has said the fires directly affected members of her own family. The effort marks a philanthropic turn for her American Eagle partnership, which launched with the “Sydney Sweeney Has Great Jeans” campaign in July 2025 and continued this year with the “Syd for Short” collection, which similarly directs proceeds to the mental-health nonprofit Crisis Text Line.
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