By Page Six | Created at 2026-08-06 01:46:14 | Updated at 2026-08-06 09:51:06
13 hours ago
Sydney Sweeney is ready for her close-up.
The “Euphoria” alum, 28, stripped down to lace and fur for the latest campaign for Syrn, her lingerie brand, shared to the label’s Instagram on Tuesday.
Sweeney modeled the Forget Me Not balconette bra ($59) in the ivory “Cheerio” colorway, styling the bra under a sheer white robe with a plush collar.
“Syd for Romantic,” the brand captioned the three-part carousel — a nod to Syrn’s second collection, which the actress launched in February with a suburban-Americana shoot complete with rose bushes and a red riding lawnmower.
The post included a close-up mirror selfie of Sweeney snapping a camera in just the balconette and a behind-the-scenes clip of the sheer robe slipping off her shoulder.
Bombshell blond waves, smudged eyeliner and a lived-in dressing room set the Old Hollywood tone.
The “Anyone But You” star has been Syrn’s most frequent model since the Jeff Bezos-backed label’s January launch, recently stripping down to strappy black lace from the Seductress line and a plunging sheer bodysuit earlier in July.
Most recently, she showed off her behind in an all-black lingerie set that included a lacy bra, similar fur stole and strappy thong.
Welcome to the Page Six Community!
Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas in a safe space.
In order to do so, we've created a simple set of rules that will improve your experience.
Simply put, keep it civil.
Your post will/might be rejected if it contains:
- Spam
- Insults, profanity, incoherent, obscene or inflammatory language and threats of any kind
- Attacks on the identity of other commenters or the article's author
User accounts will/might be blocked if we notice:
- Continuous attempts to re-post comments that have been previously moderated/rejected
- Racist, sexist, or homophobic comments
- Attempts or tactics that put the site security at risk
So, how can you be a power user?
- Stay on topic and share your passion. Feel free to elaborate to get your point across.
- 'Like' or 'Dislike' when you are filled with emotions!
- Protect your community. Use the report tool to alert us when someone breaks the rules.
Thanks for reading our community guidelines. Don't forget, freedom of speech is not the freedom of reach!
